Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in Mumbai
>
Kotak Life Insurance
>
Vertical Product Lead-CREDIT CARD-Marketing HO

Vertical Product Lead-CREDIT CARD-Marketing HO

Kotak Life Insurance

10 - 15 years

8 - 12 Lacs

Mumbai

Posted:3 days ago| Platform:

Apply

Skills Required

digital marketing email marketing project management google analytics social media advertising advertising customer acquisition marketing marketing campaigns product marketing product management partnerships smo social media marketing sem seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a highly skilled and experienced Digital Acquisition Lead - Credit Cards to join our dynamic team within the banking industry. This role is pivotal in driving the acquisition strategy for our credit card products through innovative digital marketing initiatives. The successful candidate will be responsible for developing, executing, and optimizing diverse digital campaigns aimed at attracting and converting potential credit card customers. The Digital Acquisition Lead will analyze market trends and consumer behavior to identify opportunities for growth, ensuring that our offerings resonate with target audiences. With a strong emphasis on data-driven decision-making, this position requires a strategic thinker capable of harnessing digital channels such as social media, partnership management, search engine marketing, and email campaigns to maximize customer engagement. The ideal candidate will work closely with cross-functional teams, including product management, risk, marketing and analytics, to enhance the overall customer journey and streamline the acquisition process. As a leader in digital marketing, you will also monitor performance metrics, report on campaign effectiveness, funnel management and make recommendations for continuous improvement. This is an outstanding opportunity for a forward-thinking professional to make a significant impact in a fast-paced banking environment. Responsibilities

Develop and implement comprehensive digital acquisition strategies for credit card products

Analyze and interpret data to understand customer preferences and market trends

Optimize digital marketing campaigns across various channels, including key partnerships, social media, and email.

Collaborate with cross-functional teams to enhance the customer journey from awareness to acquisition.

Monitor, evaluate, and report on campaign performance metrics and key performance indicators (KPIs).

Identify opportunities for growth and innovation in digital marketing initiatives.

Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.

Minimum of 10 years of experience in digital space, specifically in customer acquisition roles.

Proficient in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software.

Strong analytical skills with the ability to interpret data and derive actionable insights.

Excellent communication skills, both verbal and written, with the ability to present information clearly to stakeholders.

Proven experience in managing and optimizing multi-channel acquisition campaigns.

Call center & funnel management

Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.

More Jobs at Kotak Life Insurance

Sales Manager Mega Drive 09-May-25

Chennai

2 - 7 yrs

INR 2 - 7 Lacs

Associate Recruitment And Development Manager

Bhopal, Indore, Chandigarh

2 - 4 yrs

INR 1 - 4 Lacs

Recruitment Development Manager_ Kotak Life Insurance.

Rajahmundry, Vijayawada, Belgaum

1 - 6 yrs

INR 2 - 5 Lacs

Managing Partner For Kotak Life insurance Mega Walkin 09-May-25

Chennai

2 - 7 yrs

INR 2 - 6 Lacs

Premier Acquisition Manager-RL SALES-Sales

Mysuru

1 - 6 yrs

INR 3 - 5 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Kotak Life Insurance

Insurance

Jaipur

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Vertical Product Lead-CREDIT CARD-Marketing HO