Tech Sales & Marketing Strategist – Electronics & IoT Services

0 - 6 years

0 Lacs

Posted:1 week ago| Platform: Indeed logo

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On-site

Job Type

Full Time

Job Description

Hyderabad, Telangana, India

Job Type

Full Time

About the Role

About the Role
Are you a dynamic professional who thrives at the intersection of technology, storytelling, and strategy? We're seeking a Tech Sales & Marketing Strategist to lead high-impact outreach for our cutting-edge electronics, embedded, and IoT product development services. This is a hybrid techno-commercial role that blends strategic B2B marketing, solution-oriented sales thinking, and the technical understanding needed to communicate complex ideas simply and effectively. You’ll drive campaigns, create powerful positioning, and work with cross-functional teams to generate leads and shape client conversations from awareness to conversion.

Requirements

Key Responsibilities

Strategic Tech Marketing
✔ Plan and execute marketing strategies aligned with business goals in embedded systems and electronics product engineering.
✔ Craft brand messaging that resonates with startups, OEMs, and R&D teams in sectors like IoT, defence, robotics, and medtech.
✔ Drive positioning and content narratives that explain complex technical offerings in a compelling, human-friendly way.
✔ Own the execution of brand campaigns across LinkedIn, niche forums, email newsletters, industry portals, etc.

Sales Enablement & GTM Planning
✔ Work with founders, sales, and engineering teams to build GTM (go-to-market) plans for new service offerings and capabilities.
✔ Create case studies, capability decks, whitepapers, and value proposition briefs tailored to verticals (e.g., EVs, smart cities, automation).
✔ Identify and maintain a map of competitors, clients, and trends to proactively shape offerings and messages.

Inbound & Outbound Campaigns
✔ Create lead-gen email sequences, landing pages, and inbound funnels (LinkedIn, Webinars, ProductHunt-style showcases).
✔ Use automation tools (HubSpot, Lemlist, Instantly.ai, etc.) for outreach while keeping human-like storytelling intact.
✔ Collaborate with inside sales and digital marketing team to A/B test messaging, creatives, and campaign strategies.

Analytics & Growth Strategy
✔ Define marketing KPIs: leads generated, conversion ratios, CTR, engagement, CAC.
✔ Track campaign performance and refine based on real-time insights.
✔ Analyze industry demand trends to identify high-growth opportunity zones.

Who We’re Looking For

Must-Have Skills & Experience
✔ 3–6 years of experience in tech marketing, solution selling, or product marketing, preferably in electronics/embedded domains.
✔ Strong grasp of embedded systems, IoT architecture, and product design lifecycles to craft value-driven content and messaging.
✔ Excellent writing, storytelling, and communication skills for crafting campaigns and presentations.
✔ Proficient with LinkedIn Marketing, Google Ads, email automation, CRM tools, and SEO basics.
✔ Creative mindset with a strategic approach to problem-solving and brand positioning.

Bonus Skills
➕ Experience in B2B SaaS/Tech Services Marketing.
➕ Knowledge of PCB/firmware/hardware design lifecycle.
➕ Exposure to technical storytelling, developer relations, or community building.
➕ Familiarity with tools like Canva, Notion, HubSpot, Zapier, Figma, Miro.

What You’ll Get

Lead Strategy, Not Just Execute – Influence GTM and storytelling at the leadership table.
Growth Path – Expand into Head of Marketing or Chief Growth Officer roles.
Work with Builders – Collaborate with product teams creating cutting-edge IoT and embedded solutions.
Global Exposure – Position our services across US, Europe, and India.
Flexible Culture – Hybrid-friendly, goal-driven work environment.
Competitive Salary + Performance Incentives.

How to Apply
Send your resume to jobs@eurthtech.com
Apply online at https://www.eurthtech.com/jobs

About the Company

About EURTH TECHTRONICS PVT LTD
EURTH TECHTRONICS PVT LTD is a cutting-edge Electronics Product Design and Engineering firm specializing in embedded systems, IoT solutions, and high-performance hardware development. We provide end-to-end product development services—from PCB design, firmware development, and system architecture to manufacturing and scalable deployment. With deep expertise in embedded software, signal processing, AI-driven edge computing, RF communication, and ultra-low-power design, we build next-generation industrial automation, consumer electronics, and smart infrastructure solutions. Our Core Capabilities Embedded Systems & Firmware Engineering – Architecting robust, real-time embedded solutions with RTOS, Linux, and MCU/SoC-based firmware. IoT & Wireless Technologies – Developing LoRa, BLE, Wi-Fi, UWB, and 5G-based connected solutions for industrial and smart city applications. Hardware & PCB Design – High-performance PCB layout, signal integrity optimization, and design for manufacturing (DFM/DFA). Product Prototyping & Manufacturing – Accelerating concept-to-market with rapid prototyping, design validation, and scalable production. AI & Edge Computing – Implementing real-time AI/ML on embedded devices for predictive analytics, automation, and security. Security & Cryptography – Integrating post-quantum cryptography, secure boot, and encrypted firmware updates. Our Industry Impact ✅ IoT & Smart Devices – Powering the next wave of connected solutions for industrial automation, logistics, and smart infrastructure. ✅ Medical & Wearable Tech – Designing low-power biomedical devices with precision sensor fusion and embedded intelligence. ✅ Automotive & Industrial Automation – Developing AI-enhanced control systems, predictive maintenance tools, and real-time monitoring solutions. ✅ Scalable Enterprise & B2B Solutions – Delivering custom embedded hardware and software tailored to OEMs, manufacturers, and system integrators. Our Vision We are committed to advancing technology and innovation in embedded product design. With a focus on scalability, security, and efficiency, we empower businesses with intelligent, connected, and future-ready solutions. We currently cater to B2B markets, offering customized embedded development services, with a roadmap to expand into direct-to-consumer (B2C) solutions.

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