Social Media Marketing Specialist

Job description About the Role: We are looking for a highly motivated and creative Social Media Executive to join our team! You will be responsible for creating compelling content, managing our digital presence across multiple platforms, and driving customer engagement through innovative campaigns. If you have a curious mindset, love experimenting with new strategies, and are passionate about storytelling through design and words—this role is for you! Key Responsibilities: Create engaging content for social media, email newsletters, websites, and marketing campaigns. Design visually appealing creatives using Canva and ensure brand consistency across all platforms. Manage and grow multiple social media accounts (Facebook, Instagram, etc.) across different regions. Coordinate with the marketing team to plan and schedule promotional messages, product launches, and announcements. Run and optimize Google Ads and Meta (Facebook/Instagram) Ad Campaigns for lead generation and sales. Manage email marketing campaigns using tools like Mailchimp , ensuring high open and conversion rates. Develop and execute monthly content calendars and digital marketing plans. Track and report performance metrics using Google Analytics , Meta Insights , etc., and suggest improvements. Collaborate with design, product, and sales teams to align messaging and marketing goals. Conduct competitor research, stay up-to-date on digital trends, and bring fresh ideas to the table. Optimize content and campaigns for SEO, visibility, and performance. Key Requirements: Must be fluent in English (written & verbal). Strong content writing and copywriting skills. Hands-on experience with Canva (or similar design tools). Working knowledge of Google Ads and Meta Ads Manager . Proficiency in email marketing tools such as Mailchimp or Klaviyo. Good understanding of SEO best practices and digital campaign metrics. Prior experience managing multiple social media accounts . Ability to think creatively, adapt quickly, and work collaboratively with a team. Familiarity with e-commerce platforms like Shopify, Etsy, or Amazon is a plus. Video editing skills (Reels, Stories, YouTube Shorts) are a bonus. Job Types: Full-time, Permanent, Fresher Schedule: Day shift Fixed shift Morning shift Experience: Canva: 1 year (Required) Social media marketing: 1 year (Required) Email marketing: 1 year (Required) Location: Adyar, Chennai, Tamil Nadu (Required) Show more Show less