Social Media Marketer

Key Responsibilities:

SEO Management

• Execute on-page & off-page SEO strategies
• Conduct keyword research, competitor analysis, and site audits
• Monitor SEO performance using GA, GSC, SEMrush, Ahrefs

Social Media Optimization (SMO)

• Manage and grow platforms: Instagram, Facebook, LinkedIn, X (Twitter)
• Create engaging content and drive organic reach
• Stay updated with social trends and platform algorithm changes

Paid Media Campaigns

• Set up and optimize Google Ads (Search, Display, YouTube)
• Run Meta Ads (Facebook/Instagram) with performance tracking
• Analyze CTR, CPC, conversions, ROI, and optimize campaigns accordingly

Content & Creative

• Write content for blogs, social media, emailers, and WhatsApp campaigns
• Maintain a monthly content calendar
• Coordinate with the design team for visuals aligned with brand tone

Email & WhatsApp Marketing

• Build and manage email campaigns (Mailchimp, Sendinblue, etc.)
• Create and broadcast WhatsApp campaigns (via WhatsApp Business API or tools like WATI/Interakt)
• Segment audiences, track open/click rates, and improve engagement

Reporting & Analysis

• Track KPIs across channels and platforms
• Compile weekly/monthly performance reports with actionable insights

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹28,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Work Location: In person