SEO & SMO Executive / Sr. Executive

Job Description

We are looking for an SEO & SMO Executive/Sr. Executive with over 2 years of hands-on experience in driving organic visibility and brand engagement through strategic SEO and social media optimization. This role is ideal for professionals passionate about improving search rankings, analyzing performance data, and maximizing ROI through content-driven strategies.

As part of the Digital Marketing team at Grazitti Interactive, you’ll be responsible for improving website performance through effective keyword strategies, content optimization, link building, and SMO execution across platforms like Facebook, Twitter, and LinkedIn. You’ll work closely with editorial, marketing, and development teams to ensure that SEO best practices are implemented and consistently improved.

Key Skills

• 2+ years of proven experience in SEO and SMO.
  
• Solid knowledge of keyword strategy, link building, and on-page & off-page SEO techniques.
  
• Hands-on experience in running and optimizing SMO campaigns on Facebook, Twitter, LinkedIn, etc.
  
• Strong understanding of Google algorithms, ranking factors, and SEO tools.
  
• Ability to audit websites and implement recommendations for technical SEO improvements.
  
• Familiarity with competitor analysis and performance benchmarking.
  
• Strong collaboration skills to work with developers, designers, and content teams.
  
• Up-to-date with the latest SEO/SMO trends and best practices.
  
• Excellent communication, analytical, and organizational skills.
• Working knowledge of Google Analytics, Search Console, and SEO auditing tools.
• Familiarity with CMS platforms like WordPress or HubSpot.
• Understanding of HTML/CSS basics for SEO implementation.
• Experience with reporting tools and performance dashboards.

Roles & Responsibilities

• Develop and implement effective SEO strategies to improve search engine rankings.
  
• Conduct keyword research and optimize website content accordingly.
  
• Execute and manage link-building strategies to improve domain authority.
  
• Track, analyze, and report on SEO and SMO performance metrics.
  
• Manage SMO campaigns across social platforms to increase brand visibility.
  
• Collaborate with development and content teams to ensure SEO-friendly implementation.
  
• Identify and resolve SEO-related issues across web properties.
  
• Provide recommendations for on-page SEO and technical enhancements.
  
• Monitor competitor SEO activity and adjust strategies accordingly.
• Stay ahead of the curve with emerging digital trends and Google algorithm updates.