SEO Content writer

Instamojo

2 - 5 years

2 - 6 Lacs

Bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

Content strategy Copy writing Google Analytics Social media Analytical Journalism Content writing content marketing Research SEO

Work Mode

Work from Office

Job Type

Full Time

Job Description

As an SEO Content Writer, your primary responsibility is to create high-quality,engaging content that is optimized for search engines and aligned with thebrand' s marketing goals
Your job description may include the following tasks:1
Conduct keyword research to identify relevant keywords and phrases thatthe target audience is searching for and incorporate them into the content in anatural and strategic manner
2
Write original, compelling, and informative content such as blog posts,articles, product descriptions, web copy, and social media posts that align withthe brand' s voice, values, and goals
3
Use SEO best practices such as title tags, meta descriptions, headings,and internal and external links to optimize the content for search engines andimprove its ranking on search engine results pages (SERPs)
4
Collaborate with other departments such as marketing, product, anddesign to ensure that the content meets the brand' s marketing objectives, isvisually appealing, and provides value to the target audience
5
Stay up-to-date with the latest SEO trends, tools, and algorithms, andincorporate them into the content strategy to enhance the brand' s visibility andonline presence
6
Use analytics tools such as Google Analytics to measure and analyze theperformance of the content and make data-driven recommendations forimprovement
7
Edit and proofread the content to ensure that it is error-free, grammaticallycorrect, and adheres to the brand' s tone and style guidelines
8
Collaborate with other content creators, such as graphic designers, videoproducers, and social media managers, to ensure that the content is cohesiveand consistent across all marketing channels
9
Participate in brainstorming sessions and content planning meetings togenerate new ideas and contribute to the content strategy
To succeed as an SEO Content Writer, you should have excellent writing skills,be creative, analytical, and strategic, and have a strong understanding of SEObest practices and content marketing
A degree in English, journalism, marketing,or a related field, as well as experience in SEO content writing and copywriting,are often preferred
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