SEO and Social Media Manager

2 - 1 years

0 Lacs

Posted:3 days ago| Platform: Indeed logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Overview:

We are looking for a skilled and creative SEO & Social Media Manager to lead the digital marketing efforts across multiple brands under our business group. The ideal candidate will be responsible for driving organic traffic through effective SEO strategies and managing the group’s social media presence through engaging content and campaigns. This is a dual-role position that requires expertise in search engine optimization, social media management, and content creation.

Key Responsibilities:

Search Engine Optimization (SEO):

  • Develop and implement on-page and off-page
  • SEO strategies to improve search engine rankings and organic traffic.
  • Perform detailed keyword research, competitor analysis, and content planning.
  • Optimize website pages, meta tags, content structure, internal linking, and images for SEO performance.
  • Track and analyze SEO metrics using tools like Google Search Console, Google Analytics, SEMrush, and Ahrefs.
  • Ensure mobile responsiveness, fast page load speeds, and technical SEO health across websites.
  • Manage and update Google Business Profiles, ensuring consistent information and high local SEO visibility.
  • Generate monthly SEO performance reports with insights and optimization recommendations.

Social Media Management (SMM):

  • Create and manage content calendars for platforms including Instagram, Facebook, LinkedIn, YouTube, and Google Business.
  • Design and publish creative assets such as posts, reels, flyers, stories, banners, and videos.
  • Plan and execute paid promotions and ad campaigns through Meta Business Suite and other platforms.
  • Engage with audiences—responding to messages, comments, and reviews in a timely and professional manner.
  • Oversee influencer marketing, collaborations, and campaign partnerships as per brand requirements.
  • Monitor and report on social media performance, engagement, reach, and ROI

Content Creation:

  • Create SEO-friendly web content, social media copy, and blog/article drafts aligned with keywords and brand voice.
  • Plan, shoot, and edit short-form videos and reels for brand storytelling and engagement.
  • Work with internal teams and external vendors for creative development and content needs.
  • Maintain consistency in brand tone, aesthetics, and messaging across all platforms.
  • Keep an organized archive of content, media, reports, and calendars.

Candidate Requirements:

  • Minimum 2 years of experience in SEO and/or social media management roles.
  • Strong knowledge of SEO best practices, algorithms, keyword tools, and Google platforms (Search Console, Analytics).
  • Proficient in design and editing tools like Canva, Adobe Suite, or equivalent.
  • Experience using Meta Business Suite and content scheduling tools.
  • Good understanding of branding, content trends, and audience engagement strategies.
  • Strong communication, copywriting, and multitasking skills.
  • Ability to handle multiple brand accounts and coordinate across teams.
  • Familiarity with CMS platforms (e.g., WordPress) and basic knowledge of HTML is a plus.

Job Type: Full-time

Application Question(s):

  • Do you have experience in content creation, poster making and videography?

Experience:

  • Social media marketing: 1 year (Preferred)

Location:

  • Kakkanad, Kochi, Kerala (Preferred)

Work Location: In person

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