Senior Visual Designer

About Cult -

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology

Role Overview:

We are looking for a Senior Visual Designer who lives and breathes visual storytelling.

Someone who can bring our brand to life through compelling design, stunning motion graphics,

and high-impact video content. You’ll be the go-to person for shaping the look and feel of

campaigns across digital, social, performance, and retail touchpoints — working closely with the

brand and marketing team.

You’re not just a designer. You’re a creative thinker, a visual problem-solver, and a culture

sponge.

Key Responsibilities

1. Visual Design

● Lead visual execution across campaigns — from concept to final design — across

Instagram, YouTube, Performance Marketing Creatives, Website, and offline retail

collaterals etc.

● Craft design systems for product and brand storytelling: lookbooks, mailers, landing

pages, digital ads, and more.

● Translate brand positioning into bold, youth-first visuals that stand out in a crowded

space.

● Collaborate with copywriters, social media team, and marketing team to deliver 360

campaigns.

● Own and evolve the brand’s visual style guide across all marketing touchpoints.

2. Video & Motion

● Edit video content for IG reels, YT shorts & Performance Marketing ads.

● Add motion graphics, kinetic typography, and music to elevate raw footage.

● Drive storytelling in short-form and long-form video formats while ensuring visual and

brand consistency.

3. Creative Direction & Collaboration

● Lead design brainstorms with junior designers and freelancers.

● Work closely with photographers, videographers, and agencies during campaign shoots.

● Collaborate with media and performance teams to adapt designs into high-converting

formats.

What We’re Looking For

● 5–8 years of experience in graphic design with strong hands-on video editing skills.

● Proficient in Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects

(mandatory).

● Strong sense of layout, typography, color, and composition for both static and motion

creatives.

● Experience in editing reels, product videos, and branded social content.

● Passion for fitness, sport, streetwear, and youth culture is a big plus.

● Proven experience creating visual content for D2C or lifestyle brands is preferred.

● Ability to work in a fast-paced, iterative environment with multiple stakeholders.

Good to Have

● Familiarity with 3D/CGI tools like Blender or Cinema 4D.

● Prior experience working on fashion, footwear, or FMCG campaigns.

● Interest in photography or hands-on shoot experience is a bonus.