Senior Manager – Delivery Performance (CPL & CPS)

Senior Manager – Delivery Performance

Note: Prior experience in the advertising/media agency industry is mandatory.

Key Responsibilities

• Lead the execution and delivery of

  CPL and CPS campaigns

  across web and app platforms.
• Manage campaign performance across

  Indian and global markets

  , aligning with client KPIs and business goals.
• Optimize traffic from multiple sources including

  affiliates, ad networks, programmatic platforms, Google, Meta

  , and direct media partners.
• Build and nurture strong relationships with

  affiliate partners, publishers

  , and internal teams to drive quality leads and sales.
• Monitor and validate

  lead/sale quality

  , enforce delivery standards, and troubleshoot delivery issues in real time.
• Analyze campaign data to extract actionable insights for

  performance optimization and ROI enhancement

  .
• Ensure

  campaign compliance

  with client terms, industry regulations, and platform policies.
• Provide regular reporting and strategic input to internal stakeholders and external clients.

What We’re Looking For

• 3+ years of experience

  in

  performance marketing within the advertising industry

  (experience in digital media agencies or ad networks is a must).
• In-depth understanding of the

  affiliate marketing ecosystem

  , traffic monetization, media buying, and campaign lifecycle management.
• Strong command over tracking, attribution, and analytics tools such as

  Google Analytics, DV360, Meta Ads Manager, Kochava, AppsFlyer

  , or similar platforms.
• Proven experience in

  lead validation

  , fraud detection, and delivery pipeline management.
• Analytical thinker with the ability to

  interpret data

  , optimize delivery, and improve campaign efficiency.
• Excellent

  communication, leadership, and negotiation

  skills to drive cross-functional collaboration and partner growth.
• Proactive, goal-oriented, and thrives in a

  fast-paced, result-driven advertising environment

  .

Why Join Appraise Media?

• Lead high-impact campaigns with

  end-to-end ownership

  .
• Work with a

  diverse set of clients, partners, and global markets

  .
• Thrive in a

  collaborative, fast-moving, and entrepreneurial

  work culture.
• Competitive compensation,

  performance incentives

  , and

  profit-sharing

  opportunities.

Apply Now

If you're an experienced advertising professional with a passion for performance delivery and optimization, we'd love to hear from you.

Send your CV to hr@appraisemedia.com

Appraise Media