Senior Digital Marketing Specialist

Arowana Engineering

Job Title: Digital Marketing Specialist (4+ Years Experience)

Location: Hyderabad

Job Type: Full-Time

Experience Required: 3-4+ Years

JOB DESCRIPTION:

We are seeking a highly skilled and experienced Digital Marketing Specialist to lead and execute data-driven marketing strategies. The ideal candidate should have a strong background in SEO, SEM, social media, content marketing, email campaigns, analytics, and lead generation.

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing campaigns.
• Execute SEO/SEM strategies to increase organic traffic and search rankings.
• Plan and run paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, etc.
• Create and manage engaging content for websites, blogs, social media, and email.
• Analyze campaign performance using Google Analytics, Search Console, and other tools.
• Optimize conversion rates, landing pages, and user journeys.
• Monitor, report, and adjust strategies based on KPIs and ROI.
• Coordinate with designers, developers, and content creators.

Stay updated with the latest digital marketing trends, tools, and best practices.

Interested candidates pls drop your Resume: hr@arowanasoft.com

Job Type: Full-time

Benefits:

• Provident Fund

Work Location: In person