Senior Art Director

Job Title: Senior Art Director

Senior Art Director

Role Overview

Senior Art Director

Key Responsibilities

• Creative Strategy & Execution Lead the development of brand-aligned creative concepts for integrated marketing campaigns across digital, e-commerce, print, and retail.
• Product-Focused Visual Storytelling Communicate complex technical features (e.g., ANC, fast charging, Bluetooth tech) through compelling, consumer-friendly design.
• Packaging & Visual Identity Oversee premium packaging design and ensure consistency across physical and digital brand expressions.
• Photoshoot & Video Production Oversight Direct product and lifestyle photoshoots, along with storyboarding and supervising short-form video content production.
• Performance-Driven Design Create high-impact visuals for social media, Amazon/Flipkart, and D2C platforms focused on conversion and engagement.
• Cross-Functional Collaboration Work closely with marketing, e-commerce, and product teams to deliver creatives aligned with campaign goals and timelines.
• Team Leadership & Mentorship Manage and mentor a team of designers. Provide direction, feedback, and support to elevate creative standards across the board.
  

Required Skills & Experience

• 7–10 years of experience in design/art direction, with 3+ years in a senior or leadership role, preferably in the consumer electronics or lifestyle industry.
• Proven track record of developing successful product-centric campaigns across both digital and traditional channels.
• Strong command of Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, After Effects); Figma and 3D design knowledge is a plus.
• A robust portfolio showcasing campaign development, packaging design, branding systems, and e-commerce visuals.
• Ability to manage multiple projects and deadlines in a fast-paced, high-growth environment.
• Exceptional communication, time management, and team leadership capabilities.
  

Education – Mandatory Requirement

• Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
• Preferred: Graduates from Tier-1 design institutions, including:
• NIFT (Delhi, Mumbai, Bangalore, Chennai, Kolkata, Jodhpur, Kangra)
• Srishti Institute of Art, Design and Technology
• MIT Institute of Design, Pune
• Or other nationally recognized design colleges
  

What We Offer

• Leadership role in a fast-scaling, design-forward tech brand.
• A creative-first culture that values innovation, ownership, and execution.
• Influence over national campaigns and product experiences used by millions.
• Competitive compensation of ₹20–25 LPA (Negotiable), with additional performance-linked incentives.
• Access to the latest in wearable, audio, and mobile accessory innovations.