Search Engine Optimization Specialist

Responsibilities:

• Generating organic backlinks from different websites by reaching administrators and site owners
• Reviewing and analyzing NY Engineers site for areas that can be improved and optimized
• Preparing detailed strategy, ranking and visitor reports (GA4, other SEO tools)
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful calls-to-action to convert visitors
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies- article/directory submission, PR, commenting and link submission
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Creating ad copies, managing budget and Google Ads reporting

Requirements:

• Experience- 5+ years in organic link building
• Prior experience in content marketing, content growth and SEO
• Working knowledge of search engine optimization practices
• Outstanding ability to think creatively, strategically, and identify and resolve problems
• Excellent verbal and written communication skill
• Ability to work within a team and independently
• Familiarization Google analytics
• Experience with website optimization tools
• Education- Bachelors/Masters preferred
• Location - Pune