Sales Marketing Manager

As a Sales and Marketing Manager at Willmount Resorts, you will play a crucial role in developing and executing marketing strategies to promote our resort properties in Kochi and beyond. Your primary responsibility will be to increase occupancy rates by driving both B2B and B2C sales through direct bookings, OTA channels, travel agents, and corporate partnerships. You will need to build and maintain strong relationships with travel agents, tour operators, and corporate clients while developing attractive packages and promotions in collaboration with the operations team. Setting monthly/quarterly sales targets and monitoring the sales pipeline will be essential to ensure consistent conversion rates. Additionally, participating in travel fairs, exhibitions, and networking events will help expand the resort's reach and visibility. Your role will also involve overseeing the creation and execution of a comprehensive digital marketing strategy aligned with the brand identity. This includes managing social media, SEO, paid ads, and collaborating with content creators, photographers, and designers to produce engaging campaigns and property promotions. Coordinating with influencers, bloggers, and managing OTA listings will further enhance the resort's online presence and visibility. As a key member of the team, you will lead and mentor the marketing team and sales executives, if any, while monitoring marketing budgets to ensure optimal ROI for campaigns. You will be responsible for preparing monthly performance and revenue reports, providing insights to the management, and customizing marketing strategies based on seasonality, geography, and customer segments for different properties. To excel in this role, you should possess strong marketing strategy, market research, and digital marketing skills, along with sales experience and relationship-building abilities. Excellent organizational, project management, written, and verbal communication skills are essential, as well as the ability to work independently and collaboratively. Previous experience in the hospitality or travel industry and a Bachelor's degree in Marketing, Business Administration, or a related field would be advantageous. Join Willmount Resorts in creating memorable stays for guests, driving brand awareness, maximizing revenue, and contributing to the growth of our properties in Munnar, Vagamon, and upcoming sites such as Varkala, Wayanad, and Caravan Projects. If you are a dynamic and results-driven professional seeking to make a significant impact in the sales and marketing domain, this role offers an exciting opportunity to lead strategic initiatives and drive business growth.,