Programmatic Ads Specialist

As a Programmatic Advertising Manager, you will play a crucial role in assisting sales teams with creating compelling business proposals. Your responsibilities will involve collaborating with clients to gain insights into their business goals, target audience, and advertising objectives. You will be responsible for managing the end-to-end execution of programmatic advertising campaigns to ensure their success. Additionally, you will participate in client calls to provide performance reports and recommend campaign optimizations. In this role, you will work closely with sales, marketing, and leadership teams to offer valuable insights and recommendations for pricing strategies based on industry trends, competitive analysis, and campaign objectives. You will be tasked with managing technology vendor relationships and overseeing their implementation. It is essential to stay updated with industry trends, best practices in programmatic advertising, and emerging technologies to effectively apply them to current and future client campaigns. As a company expert on programmatic media buying, you will be required to have a minimum of 6 years of experience in programmatic advertising, specifically focusing on B2B audiences. Proficiency in working with display, video, social, and DSP partners, as well as external data or media providers such as DV360, TTD, Data Xu, and LiveRamp, is necessary. An advanced understanding of programmatic buying (DSP) and audience segmentation (DMP) is also crucial for this role. The ideal candidate should have previous experience in a client-facing role, demonstrating an ability to comprehend client objectives and lead strategic discussions. Strong analytical skills, experience in data-driven decision-making, attention to detail, and organizational skills are essential qualities for this position. Being a creative problem solver with a proactive attitude and a willingness to adapt to evolving industry trends is highly valued. Moreover, a comprehensive knowledge of the broader digital marketing landscape and how programmatic advertising integrates into larger marketing strategies is required. Excellent verbal and written communication skills are vital for effectively communicating with internal teams and clients. If you are enthusiastic about programmatic advertising, possess the necessary skills and experience, and are eager to contribute to the success of client campaigns, we encourage you to apply for this exciting opportunity.,