Product Marketing Specialist

We are looking for Product & Marketing Specialist for our AMC team

Location:

Role Details:

Product Strategy & Development

Define the product roadmap and positioning in alignment with the overall business strategy.

Lead the end-to-end new product development process, including ideation, feasibility assessment, internal alignment, SEBI filing, and product launch.

Identify gaps and opportunities in the product suite based on evolving investor preferences, competition, and market environment.

Product Management

Own the performance monitoring and lifecycle management of existing products.

Review and optimize product pricing in line with market trends and investor expectations.

Conduct periodic product rationalization reviews to ensure relevance and profitability.

Market & Competitor Analysis

Conduct detailed analysis of the market, investor behavior, competitor offerings, and regulatory developments.

Generate insights to inform product development, positioning, and marketing strategies.

Cross-Functional Collaboration

Work closely with investment teams to ensure product design aligns with investment capabilities.

Liaise with compliance and legal teams to ensure adherence to regulatory requirements.

Coordinate with marketing and sales for effective go-to-market strategies and product messaging.

Marketing & Sales Enablement

Develop product communication strategies, including positioning, content creation, and campaign planning.

Enable sales through tools, product decks, training sessions, FAQs, and client presentations.

Ensure accurate and timely updates across all investor touchpoints including websites, factsheets, and disclosure.

Regulatory & Compliance

Ensure all product documents, communications, and features meet SEBI and internal compliance standards.

Regularly update product materials in line with regulatory changes or business updates.

Qualification & Experience:

• MBA or equivalent qualification.
• 8–15 years of experience in product role within the PMS / AIF / Mutual Fund industry.
• Proficient in data analysis and presentation tools (Excel, PowerPoint, etc.).
• Strong interpersonal and stakeholder management skills.
• Ability to work in a fast-paced, cross-functional environment.
• NISM XXI A PMS distributor certified.