Performance Marketing Specialist

Key Responsibilities:

• Develop and manage paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels focused on B2B lead generation.
  
• Optimize campaigns for CPL (Cost Per Lead), CTR, and conversion rates to drive qualified business leads for BPO services.
  
• Design audience targeting strategies for multiple industries.
  
• Collaborate /prepare the content and design to develop ad copy, banners, and landing pages tailored to the BPO industry.
  
• Conduct A/B testing on creatives, copy, and landing pages to enhance campaign performance.
  
• Track, measure, and report on campaign performance using Google Analytics, CRM, and advertising platforms.
  
• Implement tracking mechanisms to monitor lead quality and funnel performance.
  
• Stay updated with trends in digital marketing and outsourcing industry benchmarks to inform strategy.
  
• Coordinate with the sales team to ensure marketing-generated leads align with sales qualifications criteria.

Requirements

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
  
• 2+ years of experience in performance marketing, preferably in a B2B or BPO/outsourcing environment.
  
• Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, and programmatic platforms.
  
• Experience working with CRM systems (e.g., HubSpot, Zoho, Salesforce).
  
• Excellent verbal and written communication skills.
  
• Solid knowledge of SEO best practices, on-page and off-page optimization, and keyword research.
  
• Proficiency in design tools like Adobe Photoshop, Canva, or equivalent for creating ad visuals and landing page elements.