Performance Marketing Manager

About Vridhii Digital:

Vridhii Digital is a boutique digital marketing agency specializing in branding, performance marketing, and social media management for SMEs, startups, and B2B businesses. We create measurable and impactful digital experiences that drive tangible business outcomes.

Position Summary:

We are seeking a Performance Marketing Manager with a minimum of 4 years of experience in digital advertising, email marketing, analytics, campaign optimization, and SEO. The candidate will lead paid performance campaigns across digital platforms, manage influencer activations tied to performance outcomes, and own P&L for client accounts. This is an in-office role based in Hyderabad and requires active collaboration with internal and client teams.

Key Responsibilities:

·      Plan, execute, and optimize campaigns on Google Ads, Meta, LinkedIn, and other performance platforms

·      Design and execute email marketing workflows to nurture leads and improve conversions

·      Ensure SEO-friendly landing pages and campaign content

·      Collaborate with internal teams to craft performance-led messaging and creatives

·      Manage influencer collaborations as performance marketing extensions (where relevant)

·      Analyze campaign performance metrics and iterate on strategy using a data-first approach

·      Track budgets and maintain healthy ROI across accounts

·      Liaise with clients and internal teams to ensure objectives, budgets, and deliverables align

·      Own client-level P&L, ensuring delivery is both strategically impactful and financially sound

Key Result Areas (KRAs):

·      Achievement of ROI-focused KPIs: ROAS > 3x, CPL within target, CTR benchmarks per platform

·      100% of campaigns launched and optimized within TAT

·      Minimum 1 influencer-driven performance pilot per quarter (if relevant by vertical)

·      Monthly reporting and analytics submission for all clients with recommendations

·      Budget adherence with <10% variance from projected P&L for each client

·      Client retention rate of 90%+ across managed accounts

Required Skills & Qualifications:

·      4+ years experience in managing full-funnel performance campaigns

·      Proven expertise in Google, Meta, LinkedIn, and email marketing platforms

·      Proficient in campaign tracking, attribution, and reporting (Google Analytics, Tag Manager, etc.)

·      Basic SEO knowledge and content-performance alignment

·      Familiarity with influencer tracking tools and ROI measurement

·      Strong project management and client-facing communication

·      Bachelor’s degree in Marketing, Business, or Data Analytics (preferred)

Benefits:

·      Competitive salary with performance-based incentives

·      Exposure to a broad range of clients and marketing challenges

·      Hands-on strategic responsibility with measurable impact

·      Collaborative and fast-paced in-office work culture

Vridhii Digital is an equal-opportunity employer and values diverse perspectives.