Performance Marketer

Job Summary:

We are seeking a highly experienced Lead Generation Expert who specializes in running successful paid campaigns on Google Ads and Facebook Ads. The ideal candidate must have a proven track record of delivering high-quality leads while optimizing ad spend for maximum ROI. You will be responsible for planning, executing, and managing lead generation campaigns that drive conversions for our business.

Key Responsibilities:

✅ Google Ads & Facebook Ads Management

• Create, manage, and optimize high-performing lead generation campaigns on Google Ads & Facebook Ads.
• Conduct in-depth audience research to target the right users and maximize conversion rates.
• Set up and manage Google Search, Display, Performance Max, and YouTube Ads for lead generation.
• Run and optimize Facebook & Instagram lead generation campaigns using custom and lookalike audiences.

✅ Campaign Strategy & Execution

• Develop data-driven advertising strategies tailored to business objectives.
• Conduct A/B testing on ad copies, creatives, and landing pages to improve performance.
• Optimize ad spend, targeting, and bidding strategies to achieve the best cost per lead (CPL).
• Implement remarketing/retargeting strategies to nurture leads through the sales funnel.

✅ Performance Tracking & Reporting

• Monitor key performance metrics such as CTR, CPC, CPL, ROAS, and conversion rates.
• Generate weekly and monthly reports to analyze campaign performance and suggest improvements.
• Use Google Analytics, Facebook Pixel, and other tracking tools to measure campaign success.

✅ Landing Page & Funnel Optimization

• Collaborate with designers & developers to create high-converting landing pages.
• Analyze user behavior and make data-driven improvements to the lead funnel.

✅ Stay Updated on Trends

• Keep up with Google & Meta algorithm updates and apply the latest best practices.
• Explore new advertising trends and tools to improve lead generation efforts.

Requirements & Qualifications:

• Experience: Minimum & Facebook Ads.
• Proven Track Record: Demonstrated ability to generate

high-quality, cost-effective leads. Hands-on Expertise: Advanced Google Ads (Search, Display, YouTube, Performance Max, etc.) Facebook & Instagram Ads (Lead Form, Messenger, Website Traffic, etc.)
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• * Conversion tracking, retargeting, and audience segmentation Analytical Skills: Ability to interpret

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ad performance data & optimize accordingly. Tools Knowledge: Google Ads, Facebook Ads Manager, Google Analytics, Tag Manager, Google Data Studio
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• * CRM & lead tracking software (HubSpot, Zoho, or similar)
• Excellent Communication & Strategy Development Skills.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Application Question(s):

• Are you currently working?
• What is your current salary ?
• Do you have experience in lead generation through google or meta ad?