Pay-per-click - Executive

Job Overview:

We are seeking a results-driven PPC Specialist to plan, execute, and manage high-performance pay-per-click campaigns across platforms like Google Ads and Bing Ads. The ideal candidate should be experienced in campaign optimization, data analysis, and AI-based advertising solutions. You will play a key role in maximizing ROI, improving conversion metrics, and supporting the broader marketing strategy through paid digital initiatives.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, and other paid platforms.
• Conduct thorough keyword research and continuously optimize campaigns for better performance and ROI.
• Write compelling ad copy, design and execute A/B testing strategies, and ensure consistent optimization through performance data analysis.
• Monitor, analyze, and adjust bids, budgets, and ad placements to meet KPIs like CTR, CPC, CPA, and conversion rates.
• Leverage AI tools and automation platforms to enhance targeting, bidding strategies, and campaign efficiency.
• Implement remarketing and audience targeting strategies to boost engagement and conversions.
• Perform competitive analysis to identify trends, gaps, and new growth opportunities.
• Track and present campaign reports, highlighting performance, insights, and strategic recommendations.
• Collaborate with content, design, and broader marketing teams to ensure campaigns align with overall business objectives.
• Stay current with the latest industry trends, platform updates, AI advancements, and best practices in paid advertising.

Required Skills & Qualifications:

• Proven experience (3+ years) in managing PPC campaigns on Google Ads, Bing Ads, and other platforms.
• Hands-on experience with AI/ML tools in advertising (e.g., Performance Max, Smart Bidding, AI-powered optimization tools).
• Strong knowledge of keyword research, ad copywriting, conversion tracking, and analytics tools (Google Analytics, Data Studio, etc.).
• Proficient in A/B testing, bid management, and ROI analysis.
• Excellent analytical and problem-solving skills.
• Experience working with tools like SEMrush, Ahrefs, Google Tag Manager, and Google Ads Editor.
• Strong communication and collaboration skills.
• Google Ads Certification preferred.
• Candidates from non metro cities are preferred.