Paid Media Specialist

Are you ready to join a fast paced, high growth environment??? Read below:

Role Overview:

Growth Marketer / Performance Marketing Specialist

• The ideal candidate is an

  experienced paid media marketer

  with deep expertise in advanced marketing tools, analytics platforms, and managing multi-crore budgets across multiple channels.
• Knowledge of Amazon Ads is a big plus!
• Experience with a D2C, beauty, personal care, or FMCG brand who understands high-velocity campaigns and consumer-centric growth strategies is a big plus.

This is a full-time, onsite position located in Bandra West, Mumbai.

Key Responsibilities:

• Develop and execute strategies for large-scale paid marketing campaigns, focusing on optimization and profitability.
• Manage high-budget campaigns across Google, Meta, YouTube, among other relevant ad platforms.
• Leverage advanced audience segmentation, retargeting, and lookalike modelling to maximize customer acquisition and retention.
• Collaborate with cross-functional teams to align performance campaigns with product launches, category priorities, and customer lifecycle objectives.
• Conduct in-depth performance analysis using tools like Google Analytics, Clarity, and Hotjar, providing actionable insights for performance improvement.
• A/B test creative assets, ad copy, and landing pages to drive incremental growth and learnings.
• Manage daily, weekly, and monthly reporting dashboards, highlighting trends, risks, and opportunities to senior management.
• Stay at the forefront of digital marketing trends, incorporating AI-driven tools and advanced techniques to maintain a competitive edge.
• Work closely with finance and leadership to ensure campaign budgets are effectively allocated and aligned with company-wide goals.

Key Skills & Requirements:

• 2+ years of experience in performance marketing, with proven expertise in scaling large-budget campaigns for high-revenue brands.
• Strong command of advanced platforms such as Google Ads, Meta Ads, Google Tag Manager, among other relevant platforms.
• Proficiency in analytics and visualization tools like Google Analytics, Excel and Data Studio.
• Strong understanding of customer segmentation, CLV, and data-driven marketing strategies.
• Track record of driving incremental revenue growth while optimizing CAC and ROAS.
• Collaborative mindset with strong communication skills to work with leadership and cross-functional teams.
• Familiarity with AI-driven marketing tools and automation is a strong advantage.

About YourHappyLife:

YourHappyLife is a new-age beauty & wellness brand based in Mumbai. We empower individuals to #livecomplete by offering clean, clinically proven wellness & skincare solutions. Our ethos revolves around science-backed development & functional results. We are growing exceptionally fast and looking to bring in team members that are ready to make an impact!