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4 Omnichannel Strategy Jobs

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5.0 - 9.0 years

0 Lacs

maharashtra

On-site

You will play a vital role in contributing to the long-term growth of Abbott Nutrition products in your territory. Your primary focus will be on increasing awareness among Health Care Professionals regarding the crucial role of nutrition in enhancing quality of life, as well as highlighting the superiority of Abbott products compared to competitors. Your efforts will involve acquiring new business opportunities and expanding existing ones through an omnichannel approach that emphasizes customer engagement. By effectively engaging with Health Care Professionals, you will aim to instill confidence and loyalty towards Abbott brand products. Your responsibilities will include enabling the ethical field force to achieve regional and team Key Performance Indicators (KPIs). To achieve this, you will need to analyze market trends, category insights, and channel opportunities within your designated territory. Utilizing real-time omnichannel business intelligence, you will identify growth opportunities at the customer/account level. By leveraging business analytics and customer insights, you will continuously assess growth potential across the region and develop an omnichannel engagement strategy to position Abbott as the preferred brand. Moreover, you will be tasked with developing and executing account plans that align with the integrated customer engagement strategy. This will involve deploying marketing programs aimed at target customers and accounts through Medical Representatives. Your role will also entail providing ongoing coaching and feedback to Medical reps to enhance their customer engagement skills and proficiency. Furthermore, you will be responsible for advancing the digital knowledge and application capabilities of Medical reps through mentoring and coaching. Building and nurturing relationships with customers and accounts across various channels, including digital, remote/virtual, and face-to-face interactions, will be essential in promoting awareness and fostering loyalty towards Abbott brand products. Collaboration with cross-functional teams such as Marketing, Analytics, and Sales Force Effectiveness (SFE) will be crucial. By working together, you will gather and interpret customer and market behavior data to translate omnichannel engagement insights into actionable strategies. Additionally, your role will involve developing and expanding a network of Key Opinion Leaders (KOLs) within your territory to influence perceptions at all levels of an account, beyond just Health Care Professionals.,

Posted 2 days ago

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1.0 - 5.0 years

0 - 0 Lacs

jaipur, rajasthan

On-site

As part of the Customer Experience Team, you will play a vital role in assisting the delivery of the customer retention strategy at VGL India, located in Jaipur. Your main responsibility will be to explore innovative approaches to engage with target audiences, retain existing customers, and reacquire former customers across TV, digital, and web platforms. Embracing a customer-centric approach is essential to advance the TJC Omni-channel journey. You will be an integral part of a dynamic and rapidly evolving department within the business, contributing to a customer transformation that holds significant potential for impacting the entire organization positively. In exchange, you will have the opportunity to enhance your skills in digital and traditional direct customer marketing, as well as sharpen your core management and leadership abilities. Your key role and responsibilities will include: - Collaborating within the Customer Experience function to oversee an Omni-channel customer experience and retention strategy - Working closely with the TV, marketing, and digital teams to implement the customer strategy effectively - Leading the development of the CRM strategy, including initiatives like the TJC loyalty program - Analyzing customer behaviors and recommending strategies to enhance customer retention, recency, frequency, and value - Crafting and managing campaigns utilizing tools like Sales Force Marketing Cloud, Klaviyo, and MS Excel - Conducting analysis and generating reports on customer activity, along with proposing enhancements - Managing budgets and ensuring a positive ROI Key skills required for this role: - Strong analytical capabilities, with the ability to process complex information and utilize statistical models like regression analysis in marketing - Proactive and enthusiastic self-starter with a readiness to tackle challenges in a fast-paced TV business environment - Demonstrating accountability, taking the initiative in actions, projects, and team management Qualifications and Experience: - Proficiency in MS Excel is a must - Familiarity with SQL and/or R - Effective written and verbal communication skills This position is based in Sitapura, Jaipur (Rajasthan), and offers an annual compensation ranging from 3,00,000 to 4,00,000 INR. The role falls under the Junior Level category and requires 1-2 years of experience, ideally with a Graduate or Post Graduate qualification. The work mode is Onsite, and it is a Full-time job. Please note that this job description may not cover all aspects of the role, and additional duties may be assigned as per the organization's requirements.,

Posted 1 week ago

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5.0 - 9.0 years

0 Lacs

kochi, kerala

On-site

Job Description Job Summary Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands. Gain new business and grow existing business through a omnichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products. Develop and sustain the knowledge, customer engagement skills, and business acumen of Medical reps to build a high performing ethical sales team. Develop KOL relationships to promote the Abbott brand and influence the perception of Abbott products as the brand of choice, by HCPs in all specialties and at all levels. Core Job Responsibilities Enable ethical field force to meet regional and team KPIs Analyze market ,category and channel opportunities within territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success Observe and provide progressive, real-time coaching and feedback to Medical reps on every aspect of the customer engagement process Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching and role-modeling Build and maintain relationships with customers and accounts across digital, remote/virtual and face to face channels to increase awareness and loyalty to Abbott brand products Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area Provide direct, on-going support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback and escalations Develop and expand network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs) Work cross-functionally with Marketing ,Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities,

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7.0 - 10.0 years

7 - 10 Lacs

Gurgaon, Haryana, India

On-site

Lead the strategy, design, execution, and rollout of Kohler India's omnichannel experience in close coordination with Sales, Marketing, Service, IT, SCM, and global teams. Drive full lifecycle from requirements to change management and performance delivery. Key Job Responsibilities: Strategic Execution: End-to-end ownership of omnichannel strategyfrom formulation to implementation. Conduct discovery sessions to gather and refine project requirements. Translate requirements into technology-enabled solutions with measurable business impact. Manage risks, timelines, and reporting of project deliverables. Maintain business master data via Master Data Management. Cross-Functional Collaboration: Sales: Enhance lead generation and conversion across all channels (digital, KEC, dealer, architect). Service: Integrate omnichannel into service operations to boost satisfaction and revenue. Marketing: Define and map customer journeys, support marketing automation and touchpoint integration. Finance: Ensure delivery of outcomes within cost guidelines. SCM: Collaborate on inventory visibility and service level improvements. Global Teams/Shared Services: Align and synergize initiatives. Consultant & Agency Engagement: Work with consultants (e.g., McKinsey, KPMG) for omnichannel strategy rollout and change adoption. Coordinate with agencies for digital assets, dealer programs, etc. Facilitate cross-functional collaboration between consultants and internal teams. Key Deliverables: Seamless, unified customer experience across digital and physical channels. Centralized lead capture, qualification, and increased KEC traffic and conversion. Improve customer engagement and enable a digital-first culture. Lead master data management for unified customer, dealer, and material views. Achieve KPIs for omnichannel success and adoption. Skills & Knowledge: Strong understanding of business processes, technology (Salesforce, SAP), marketing, and ecommerce. Ability to influence cross-functional teams and lead complex programs. Strong planning, communication, and execution skills. Experience in strategic tech implementation and matrix environments. Educational Qualifications: MBA from Tier 1/Tier 2 institution. 710 years of relevant experience, preferably in a multinational setting.

Posted 3 weeks ago

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