National Sales Manager

Job Title: National Sales Manager – Generic Segment

Location:

Experience Required:

Age Range:

Education:

Job Summary:

National Sales Manager (NSM)

Key Responsibilities:

Sales & Business Objectives:

• Achieve national sales targets and business objectives.
• Drive both

  top-line

  and

  bottom-line

  growth with a focus on profitability.
• Ensure uniform sales contribution across product categories and therapy segments.
• Plan and ensure YOY growth – territory-wise, area-wise, state-wise, and product-wise.

Performance Management & Strategy:

• Regularly monitor Field Force performance; implement corrective and disciplinary actions as necessary.
• Conduct quarterly performance reviews and develop actionable plans for improvement.
• Monitor and ensure compliance with

  ‘Business Hygiene Parameters’

  : goods return, expiry management, and payment collections.

Inventory & Distribution Oversight:

• Monitor CFA-wise inventory; ensure optimal indenting based on sales forecasting.
• Implement liquidation strategies for non-moving/slow-moving products.
• Collaborate with distribution partners and maintain strong relationships with key stockists.

Field Supervision & Compliance:

• Minimum of

  15–20 days/month of joint fieldwork

  with ZSMs/RSMs/ASMs to evaluate ground-level operations.
• Review daily field reporting, tour plans, and expense tracking for timely and accurate compliance.
• Ensure 100% adherence to field KPIs – call averages, CFA/stockist visits, and territory coverage.

Promotions & Marketing Alignment:

• Supervise execution of promotional strategies, schemes, SOPs, and tactical campaigns.
• Provide feedback to PMT and HODs regarding product performance and market receptiveness.

Team Building & Development:

• Identify talent gaps and provide strategic direction and mentorship to underperforming territories.
• Drive continuous learning through team-building activities, training, and motivational programs.

Issue Resolution & Market Intelligence:

• Proactively identify and resolve state-wise issues through practical, ground-level solutions.
• Gather real-time market intelligence and customer feedback to drive product and promotional strategies.

Desired Profile:

• Experience:

  Minimum 15–20 years in pharma sales; at least 3–4 years as NSM/ZSM in Generic segment.

• Sales Management:

  Proven success in handling a ₹50+ Crore division.

• Industry Knowledge:

  Strong command of

  Generic Pharma Market

  ,

  Distribution Models

  , especially

  DTS

  .

• Travel:

  Willingness to travel extensively across zones.

• Skills:

• Exceptional communication & leadership skills
• Strong analytical & problem-solving abilities
• Strategic thinking with operational execution

Relationship management with stockiest, CFAs & field teams