Marketing Strategist Manager

Preferred: Advertising/Marketing Agency Background

Location: Ghitorni, New Delhi, Delhi

Experience: 4-6 years

About Us:

A leading creative powerhouse with a legacy of successful campaigns and brand building activities since; we are the force behind a brand’s success story. We give birth to a thought; a naive idea that would go out and become the unique selling point for your brand. And, create a communication base that would keep coming back in rounds and would always stay in the hearts and minds of the people.Our four key building blocks that help us create out-of-the-ordinary yet simple soul advertising and marketing solutions for our clients include Attraction, Retention, Engagement, and Impact.

Are you a wordsmith extraordinaire with a passion for shaping narratives that captivate and engage? Look no further! Ofactor Communication, a leading ad agency in Delhi, is seeking a talented Marketing Strategist with 4-6 years of experience to join our team. If you're brimming with innovative ideas, eager to collaborate in a buzzing office environment, and ready to leave your mark on the world of advertising, we want to hear from you.

About The Role:

We are seeking a dynamic Marketing Strategist with proven expertise in both online and offline advertising. The ideal candidate has a strong foundation in advertising, branding, and strategic planning, and can develop compelling marketing campaigns that align with business objectives and brand identity.

Key Responsibilities:

• Develop integrated marketing strategies combining digital and traditional channels
• Collaborate with creative, media, and account teams to execute campaigns
• Conduct market and competitor research to identify trends and opportunities
• Define campaign goals, KPIs, and measure performance
• Craft brand positioning and messaging strategies across channels
• Provide strategic direction for content, media planning, and execution
• Support client pitches and presentations with actionable insights

Requirements:

• Master's or Bachelor's degree in Marketing, Advertising, Communications, or related field
• 4+ years of experience in marketing strategy, preferably in an ad agency
• Hands-on experience in digital (SEO, social media, PPC, content) and traditional media (OOH, print, TV)
• Strong understanding of brand building and campaign planning
• Excellent communication, research, and presentation skills
• Background in advertising/branding agencies
• Experience handling FMCG, lifestyle, or tech brands is a plus