Marketing Specialist

Preferable Women candidates.

Job Summary:

Key Responsibilities:

1. Strategy Development:

1. Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, display advertising, and content marketing.
2. Collaborate with internal teams to design cohesive marketing strategies.

2. Campaign Management:

1. Optimize campaigns based on key performance indicators (KPIs) such as ROI, CTR, and conversion rates.
2. Develop and manage budgets for digital marketing efforts.

3. Search Engine Optimization (SEO):

1. Implement and monitor SEO best practices to increase organic traffic.
2. Perform keyword research and competitor analysis.

4. Content Marketing:

1. Create and manage engaging, high-quality content for blogs, social media, and other digital platforms.
2. Coordinate with designers and copywriters for creative development.

5. Social Media Management:

1. Manage and grow social media accounts, ensuring consistent brand voice and identity.
2. Develop strategies to increase followers, engagement, and brand loyalty.

6. Analytics and Reporting:

1. Use analytics tools like Google Analytics, SEMrush, or similar platforms to monitor and report on performance.
2. Provide insights and recommendations for improvements based on data analysis.

7. Advertising:

1. Oversee paid advertising campaigns, posters, including Google Ads and social media ads.
2. Test and optimize ad creatives, audiences, and bidding strategies.

8. Stakeholder Collaboration:

1. Work closely with the sales team to align campaigns with sales goals.
2. Partner with external agencies and vendors as needed.

Requirements:

• Bachelors degree in marketing, Communications, or a related field.
• 5 yrs of experience in digital marketing or related roles.
• Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
• Strong understanding of SEO, SEM, brand management and email marketing techniques.
• Good understanding on designing posters and thumbnails.
• Worked in USA / Europe regions.
• Exceptional analytical skills and attention to detail.
• Excellent written and verbal communication skills.

Creative mindset with the ability to think outside the box.