Marketing Specialist

Peak Scientific is looking for a dynamic and driven Marketing Specialist to oversee and implement local marketing initiatives in South Korea, India, and South Asia. In this role, you will play a crucial part in supporting the regional sales teams, particularly in the analytical and laboratory markets. Your responsibilities will include driving lead generation, enhancing brand visibility, and aligning local campaigns with global marketing strategies. You will serve as the primary marketing contact for the India business unit, working closely with global marketing and product teams to ensure consistent messaging and impactful execution. Key Duties: - Act as the main point of contact for marketing support for India and South Asia sales teams, assisting in defining local marketing needs and suggesting effective tactics. - Collaborate with the global marketing team for localized campaign and collateral delivery. - Manage marketing expenditure within the region's allocated budget limits. - Develop educational material and sales aids for the local sales team and distributor channel in India. - Coordinate local advertising and promotional requirements in line with global messaging and strategy. - Organize local exhibitions and seminars in coordination with the Global Exhibitions Manager. - Work with the India business development team to enhance lead qualifying and lead generation outcomes. - Create locally relevant content and improve regional website pages for better SEO. - Develop local campaigns for demand generation and brand awareness. - Provide monthly reports on marketing activities and outcomes to the Marketing Director and General Manager. Key Skills: - 3-5 years of relevant marketing experience in a B2B technology environment. - Strong organizational skills with experience in event coordination and logistics. - Familiarity with email marketing tools and CRM systems. - Experience in the laboratory equipment market is advantageous. - Ability to translate technical product data into customer-focused messaging. - Excellent communication, copywriting, and proofreading skills. - Self-motivated, proactive, and able to work independently. - Proficiency in Microsoft PowerPoint, Excel, Word, and collaborative tools like Redbooth or Basecamp. Peak Scientific, with over 20 years of establishment, is a leading innovator in designing, manufacturing, and supporting high-performance gas generators for analytical laboratories worldwide. With a presence on every continent and a focus on producing cutting-edge products and providing exceptional customer service, Peak has grown into a global success story with over 20 offices and 700 employees globally. Join us as we embark on the next phase of growth, consolidation, and international expansion, including plans for new manufacturing and distribution facilities in the UK and beyond.,