Marketing Executive

Goal :

• Preparing and delivering marketing plans within key objectives

• Working with designers to produce materials of visual impact and within brand guidelines

• Involving key stakeholders for product at each stage of campaign, and reporting results once completed

• Generating and executing marketing campaigns across social media platforms such as LinkedIn, Twitter, Facebook, Instagram, YouTube and many more

• Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format

• Analyzing competitors’ content, messaging and distribution tactics

• Liaising with media, printers and publishers as required and creating & managing the marketing materials such as leaflets, flyers, presentation, posters and newsletters, including e-newsletters and DVDs

• Liaising with events coordinators to maximise visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate

• Identifying target audiences and their key demographics, interests, and online behavior

• Surveying current customers to understand and validate strategic and tactical decisions

• Conducting in-depth research on industry-related topics in order to develop original content.

• Developing content for blogs, articles, product descriptions, social media, and the company website.

• Proofreading content for errors and inconsistencies.

• Editing and polishing existing content to improve readability.

• Conducting keyword research and using SEO best practices to increase traffic to the company website.

• Creating compelling headlines and body copy that will capture the attention of the target audience.

• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

• Publishing and Promoting Content on social media platform

• Familiarizing yourself with all products and services offered by our company.

• Preparing and delivering pitches and presentations to potential new clients

• Building and maintaining a CRM database.