Marketing Associate

Responsibilities: Coordinate projects across various ongoing marketing initiatives Support and contribute to strategic marketing activities across multiple channels Develop and implement a comprehensive multi-channel marketing strategy Manage relationships with external marketing support partners and vendors Track and report KPIs for marketing campaigns to measure effectiveness Create and execute a content management plan aligned with marketing objectives Write marketing messages for both online and offline campaigns Drive performance marketing initiatives focused on lead generation Facilitate internal socialization of marketing ideas across teams and stakeholders Conduct market research to uncover new trends and opportunities Analyze consumer behavior data such as web traffic, search rankings, and engagement metrics Prepare marketing and sales reports, including insights like conversion rates Assist in planning and organizing promotional events and campaigns Collaborate with design and content teams to develop marketing materials and collateral Maintain organized records of marketing metrics and past campaign performance Monitor and analyze competitor marketing strategies and performance