Manager-Products Branch Banking

ROLEPURPOSE & OBJECTIVE

• Responsiblefor overall segment strategy including sales planning, productdesigning, strategic launch, training of sales force andmonitoring of product performance
• Developingthe customized product/proposition and continuously work onupgrading the same
• Regularproduct benchmarking with competition and strategy for productre-alignment
• Monitoringand managing the segment/product profitability
• Leadthe cross functional team for technical and operational processesfor successful launch of product
• Developingthe detailed engagement plan for keeping the segmenttransactional
• Workingwith marketing for regular BTL activity and managing the completeproduct communication and life cycle
• Internal Audit, Compliance, Operations Finance and Risk;

KEYDUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Ownthe business segment and ensure the branches achieve theirbudgeted numbers for that segment.
• Reviewthe portfolio and increase the pocket share of customer
• Drivethe engagement strategy and increase the number of product percustomer

Customer

• Developand implement suitable marketing/sales strategies to deepencustomer relationships
• Ensurethe process in place to resolve escalated customerqueries/complaints within the prescribed TAT
• Trainthe sales team to improve the products knowledge, product percustomers by additional cross sell and up sell of Ujjivanproducts to the existing customers.

Internal Process

• Continuallyscan the market to determine the market size and marketpenetration of the retail, liability products vis--viscompetition; formulate strategies to leverage opportunities andmitigate risks
• Conductcontinuous review process for maintaining the productprofitability margin.
• Drivethe campaigns across the cluster for respective retail liabilityproducts

Learning& Performance

• Ensurethat the reports within the team maintain the highest standardsof professional conduct, ethics, integrity, and control inexecution of all their daily operations
• Takeoverall responsibility for identification of training needs andcompletion of mandatory training programs/certifications for selfand team members.

Ensuregoal-setting, midyear -review and annual appraisal process happenswithin specified timelines for self and reports.

Qualifications

• MBAor equivalent in Marketing or Finance

Experience

• 5-8Years of experience in retail liabilities products

Certifications

• Optional

FunctionalSkills

• Business Acumen
• Knowledge of all liabilities and TPP products
• Good understanding of market & competitive landscape
• Regulatory and Compliance focus: AML, KYC guidelines
• Process Orientation: Adherence to TAT and SLAs

BehavioralSkills

• People management
• Interpersonal skills
• Pro-activeand Innovative
• Good analytical & presentation skills
• Time Management
• Sales Orientation
• Ability to communicate Has good verbal fluency and uses simple,clear and purposeful language

Competencies

• Planning & Organizing
• Driving Execution
• Building Partnerships

KEYINTERACTIONS

INTERNAL

EXTERNAL

• Product Managers of Branch Banking and other business units
• Branch Banking Sales Team in Branches
• RSMs and RBMs of Branch Banking and other business units
• Other Business Units
• Personal loan team
• Compliance & Risk
• Operations & Channels

• TPP Partners
• HRof Corporates
• Partners of other corporates