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Manager - Media & Digital

Manager - Media & Digital

Multrix

8 - 10 years

25 - 30 Lacs

Mumbai

Posted:3 days ago| Platform:

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Skills Required

Procurement Digital media Media marketing Matrix Analytical Brand marketing Consumer insights FMCG Marketing communication Media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Manager - Media & Digital

Location: Mumbai (Client Side)

Employment Type: Full-time, On-site (In-office role)

We are seeking an experienced and strategic Media Manager with 8-10 years of expertise in planning, buying, and optimizing media across digital and traditional platforms. The ideal candidate will have a proven track record of driving ROI through innovative campaigns, managing large-scale budgets, and collaborating with internal stakeholders and external agencies. This role is pivotal in shaping how our brand is seen and heard in a competitive market.

On any given day you might:

Develop and execute 360-degree media strategies aligned with marketing and business objectives.
Lead the planning, execution, and optimization of our integrated media campaigns across digital, social, and traditional channels like TV, Print, Cinema and OOH.
Work collaboratively with brand team members to create comprehensive plans that have clear measurement criteria and ensure alignment with campaign objectives and overall marketing goals.
Ensure campaign objectives and agency alignment across brands.
Champion test-and-learn initiatives and pilot new media solutions/platforms leveraging larger joint business proposals and boutique agencies while ensuring measurability.
Measure campaign effectiveness using key KPIs (reach, engagement, conversions, ROI) and deliver post evaluations of paid media campaigns. Ensure learnings taken into the next campaign.
Keep abreast of the latest media trends, technologies, and best practices.
Manage procurement pitch & deal evaluation for non-agency on record mediums and activations like OOH plans, influencers and content deals around native PR plans with publishers.
Execute 3 disruptive paid traditional media-digital innovations for the year.

Collaborate with research and brand teams to integrate consumer behavior, psychographics, and media consumption data into campaigns.
Translate audience insights into actionable media recommendations and innovations.

Oversee media buying to ensure cost efficiency and maximum impact. Track all rates across mediums every half year and align the finance team.

Competition and PRI media spends & execution tracking: Quarterly All mediums SOE/SOV sheet maintenance.

Guide the media agency to collect media-digital data for the marketing mix modelling, do the sense check and ensure right collection & validation in DMC and Extract tools.
Collaborate with the global Matrix team to brainstorm and arrive at key insights across each brand by touchpoints and markets.
Cascade learnings to the brand marketing team to take more effective and efficient A&P allocation decisions across the different consumer touch points identified, in accordance with the MMMs and further build on consumer insights.
Deploy Matrix for rate validation & budget adjustments while maintaining sufficiency across media types.

The Ideal Person

MBA or Bachelor s/Master s degree in Media, Marketing, Communications, or a related field.
Minimum 8-10 years of overall experience in renowned media agency or marketing teams managing brands or digital platforms
Excellent English written and verbal communication skills are essential for interacting with senior stakeholders
Preferably from FMCG Industry with successful stint in managing media or brands

A strong understanding of the media industry, including traditional and digital media, is crucial
At least 3-4 years of experience in handling media-digital data, analytical methodology understanding in earlier roles to bring in the best practices and up-to-date industry knowledge
Should be able to connect the consumer insights in media planning
Hands-on experience with media tools such as YUMI, Google Ads, Meta Business Manager, DV360

Working knowledge of tools like TGI, ComScore and GWI
Exposure to regional media markets

You Bring

MBA or Bachelor s/Master s degree in Media, Marketing, Communications, or a related field.

8+ Years of experience in a media agency or marketing teams managing brands or digital platforms

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Manager - Media & Digital