Lead Generation & Sales Automation Intern (Paid)

Lead Generation & Sales Automation Intern

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About Splitmoon Studios

Splitmoon Studios is a digital design and development agency dedicated to transforming brands into compelling digital identities. With over 06 years of industry experience and a portfolio exceeding 50 successful projects, we deliver end-to-end solutions in website and app development, UI/UX design, branding, graphic design, and digital marketing. We are now launching a new Web3 and AI startup, expanding our commitment to quality and innovation into the next era of technology-driven growth and digital transformation. This hiring is for a sister concern of Splitmoon Studios, which is a startup consultancy focused on multiple business functions.

About the Role

We're looking for a proactive Lead Generation Intern to drive our outbound sales efforts using AI-powered tools, email marketing, data analysis, and manual research. You’ll be responsible for identifying high-potential leads, initiating contact, qualifying prospects, managing inbound inquiries, leveraging influencer and event-based opportunities, and supporting multi-channel campaigns (including email, social media, in-app/SMS, and more). Your work will directly fuel our sales pipeline and support the Business Development team by booking qualified meetings and optimizing campaign performance. This role focuses on building a robust pipeline of qualified prospects through strategic use of AI-powered sales tools, digital marketing best practices, and personalized, data-driven outreach.

Key Responsibilities

1. AI-Powered Lead Generation & Prospecting

1.1 Multi-Platform Lead Sourcing

• Use various AI-powered platforms to source and enrich leads.
• Build comprehensive lead databases using advanced filters and search criteria.
• Automate prospecting and data enrichment wherever possible.
• Extract 50-100 qualified leads daily from multiple platforms.
• Configure automated workflows for continuous lead capture.

1.2 Outbound Outreach & Email Marketing

• Design, execute, and optimize targeted email marketing campaigns for lead nurturing and engagement.
• Leverage AI tools for personalized email/LinkedIn sequences.
• Follow up with prospects and handle initial objections.
• Create AI-powered personalized messaging at scale.
• Monitor campaign performance and optimize for higher response rates.
• Monitor and improve email deliverability, open rates, and overall campaign effectiveness.

2. X (Twitter) Lead Generation & Automation

2.1 X Platform Prospecting

• Identify and engage with high-value prospects on X platform.
• Monitor relevant hashtags, conversations, and trending topics in target industries.
• Use X Advanced Search and filters to find decision-makers and influencers.
• Track competitor followers and engagement for potential leads.
• Build targeted lists based on X bio keywords, location, and interests.

2.2 X Automation & Engagement

• Implement X automation tools for scheduled posting and engagement.
• Automate follow/unfollow strategies within platform guidelines.
• Set up monitoring for brand mentions and relevant keywords.
• Create automated DM sequences for qualified prospects.
• Use X Analytics to track engagement and optimize outreach timing.
• Coordinate X outreach with other channels for a multi-platform approach.

3. Influencer Marketing & Relationship Building

• Identify and engage with industry influencers, KOLs to amplify outreach and generate qualified leads.
• Build and nurture relationships with influencers and key opinion leaders
• Coordinate co-marketing or partnership opportunities with identified influencers

4. Event & Networking Opportunity Sourcing

• Research and identify relevant industry events, webinars, and networking opportunities for business development and lead generation.
• Source and recommend participation in conferences, trade shows, and virtual meetups.
• Represent the company at selected events and document interactions for follow-up and lead tracking.

5. Cold Calling Component

• Execute targeted cold calling campaigns to prospects identified through AI tools, manual research, events, or influencer engagement.
• Conduct 20-30 cold calls daily to high-priority prospects from generated lead lists.
• Handle initial objections and qualify prospects over the phone using structured conversation frameworks.
• Warm up cold prospects through strategic phone conversations before email or other marketing sequences.
• Document call outcomes and schedule follow-up activities based on prospect responses.
• Coordinate phone outreach with email, LinkedIn, and X campaigns for a multi-channel approach.

6. Systematic Qualification

• Use systematic qualification criteria including budget, authority, need, and timeline (BANT methodology).
• Implement lead scoring methodologies to prioritize prospects based on qualification criteria.
• Assess prospect pain points and business challenges through structured questioning.
• Determine decision-making process and identify key stakeholders within target organizations.
• Create detailed prospect assessment reports with qualification scores and recommendations.
• Schedule qualified prospects for handoff to Business Development Head with comprehensive briefings.

7. Advanced LinkedIn Prospecting

• Perform advanced manual LinkedIn prospecting when automated tools reach limitations or for complex searches.
• Execute personalized connection requests with tailored messaging based on prospect research.
• Navigate complex LinkedIn searches for niche industry prospects using advanced search filters.
• Engage with prospect content through strategic likes, comments, and shares to build relationships.
• Monitor prospect activity and engagement patterns to optimize outreach timing.
• Build and maintain a professional network relevant to target industries and personas.

8. Inbound Lead Management

8.1 First Point of Contact

• Act as the first point of contact for inquiries via WhatsApp, Phone, Social Media and email.
• Ensure response within 1 hour during business hours.
• Qualify leads and route them to the BD team.
• Provide initial qualification and support.
• Log all interactions in shared tracking systems.

9. CRM & Pipeline Coordination

9.1 Data Management

• Update and maintain lead records in CRM systems.
• Ensure seamless handoff of qualified leads to the BD team.
• Prepare comprehensive handoff packages with lead profiles and conversation history.

10. Manual Research, SEO, & Gap-Filling

10.1 Strategic Manual Work & SEO

• Perform manual prospecting when AI tools fall short (e.g., niche industries, complex searches).
• Leverage SEO and organic search insights to find and prioritize high-potential prospects.
• Verify lead accuracy and update databases.
• Gather additional context from company websites, news, and social media.
• Build custom lead lists for specialized targeting.
• Create detailed prospect profiles with pain points and talking points.

11. Performance Tracking & Data Analysis

11.1 Analytics & Optimization

• Monitor outreach metrics (open rates, response rates, meetings booked, influencer impact, event ROI).
• Analyze campaign and lead generation data to identify trends, optimize targeting, and report on KPIs.
• Conduct A/B testing on messaging, timing, and channel mix.
• Prepare weekly performance reports with actionable insights.
• Work towards monthly lead generation and meeting booking targets.

Tools You'll Use

• Prospecting:

  Apollo.io, Clay.com, Lusha, LinkedIn Sales Navigator, Hunter.io

• X (Twitter) Tools :

  X Advanced Search, TweetDeck, Buffer, Hootsuite, Hypefury X Advanced Search, TweetDeck, Buffer, Hootsuite, Hypefury

• Outreach Automation :

  Reply.io, Smartlead, Instantly.ai, Saleshandy

• CRM:

  HubSpot, Salesforce

• Communication:

  WhatsApp Business, Phone, Email, Social Media, SMS Marketing Platforms

• Event Sourcing:

  Eventbrite, Meetup, LinkedIn Events, Conference Directories

• Analytics:

  Google Sheets, Built-in tool analytics, X Analytics, Email Analytics

• SEO:

  Google Search, Moz, SEMrush, Ahrefs (for prospect research)

Skills & Qualifications

✅ Must-Have

• Strong research and communication skills (written/verbal)
• Familiarity with AI sales tools
• Basic understanding of CRM systems
• Self-motivated with a hustle mindset
• Comfort with learning new software
• Detail-oriented with excellent organizational skills
• Cold calling confidence and phone communication skills
• Excellent time management and self-organization
• Self-learning capability and adaptability
• Experience with email marketing tools, campaign design, and deliverability best practices
• Strong analytical skills with ability to interpret and act on campaign and outreach data
• Understanding of influencer marketing and experience in building relationships with industry leaders
• Ability to research, source, and evaluate industry events and networking opportunities
• (Optional) Basic understanding of SEO for lead research and discovery

✅ Nice-to-Have

• Prior experience in cold outreach, sales, or lead generation
• Knowledge of LinkedIn Sales Navigator and social selling
• Experience with X (Twitter) for business development
• Customer service experience
• Understanding of B2B sales processes
• Experience with email marketing tools
• Phone sales or telemarketing experience
• Experience with qualification frameworks (BANT, MEDDIC, etc.)
• Experience from Marketing & Branding, IT Services, Web3, Blockchain, Fintech, Finance & Investment, or Crypto sectors

Career Progression & Growth Opportunities

• Performance-based advancement:

  Opportunity for full-time conversion based on results and business needs.
• Cross-functional exposure to marketing, product, and customer success teams
• Industry expertise building through continuous market research and client interaction
• Leadership development through project management and team collaboration opportunities