Lead Customer Mktng Specialist

We are seeking a highly skilled and experienced Lead Customer Marketing Intelligence Specialist to join our global marketing operations team. This pivotal role will be based in Bangalore and is responsible for leading the global marketing reporting, analytics, performance measurement for our building automation business. As a senior individual contributor, you will take full ownership of marketing data and insights, enabling informed decision-making across the organization. You will serve as a trusted advisor to regional and global stakeholders, confidently presenting data-driven insights to senior leadership and ensuring alignment between marketing activities, budgets, and business objectives. Key Responsibilities: Marketing Analytics Leadership: Develop and manage end-to-end reporting for marketing campaign performance, lead generation, and pipeline contribution across global and regional business units. Strategic Insight and Forecasting: Lead the forecasting of marketing results, establish and monitor performance targets, and provide strategic recommendations to optimize marketing investment and impact. Marketing Technology and Data Governance : Ensure accurate campaign tracking through tools such as Salesforce and Marketo. Provide technical oversight for campaign setup, data flow, and reporting integrity. Performance Reporting: Prepare and deliver regular reports and dashboards, including monthly and quarterly business reviews, ensuring leadership has clear visibility into marketing performance and ROI. Cross-Functional Collaboration: Act as the primary point of contact between corporate marketing operations and regional teams. Support the implementation of measurement processes and tools to drive consistent performance tracking globally. Training and Enablement: Support knowledge sharing by conducting training sessions for marketing and sales teams on campaign measurement and reporting best practices. Requirements: Bachelor s degree in marketing, Business Analytics, Data Science, or a related field; advanced degree preferred. Minimum 8-10 years of experience in marketing analytics, business intelligence, or marketing operations, ideally within a large, global B2B organization. Advanced proficiency in Salesforce, Tableau, Power BI, and Microsoft Excel. Demonstrated ability to independently manage complex data analysis and present insights to senior stakeholders. Strong understanding of financial forecasting, marketing performance metrics, and campaign attribution. Excellent communication and presentation skills, with the ability to translate data into actionable business insights. WE VALUE Significant experience with executing Marcom in B2B & B2C Both corporate and agency leadership experience a plus. Excellent business writing and editing skills Excellent organizational and project planning skills Strong communication and presentation skills. Ability to operate collaboratively Strong project management skills Masters degree preferred