Junior Creative Copywriter

About Us:

creative

Our clients spend INR 50L - 5 Cr+  monthly on ads and have extremely high expectations for their partners. Some of our clients include Frido, Canva India, Oziva, Mnmlst, Phool, Ambrane, Suroskie, Ajmal Perfumes and more.

Role Description:

Creative Copywriter

Customer Acquisition Cost (CAC)

Key Responsibilities:

Creative Ideation & Analysis:

• Conceptualise new ad ideas and formats to test across major social channels like Facebook and Instagram.
• Analyse past winning and non-winning ads to identify patterns and replicate success.
• Research competitors and explore novel ad formats from different industries to diversify and enhance creative strategies.

Copywriting & Script Writing:

• Strong

  copywriting

  skills are

  non-negotiable

  —this role requires a creative person who can write compelling scripts and ad copies.
• Collaborate with other team members and leverage AI tools to scale creative production without compromising quality.
• Deliver scripts and copy that resonate with the target audience and convert them into customers.

Production:

• Coordinate with stakeholders (designers, video editors, production team) to ensure the smooth execution of shoots and other creative outputs.
• Provide creative direction during shoots to bring your vision to life.

Editing & Finalization:

• Partner with video editors to produce good quality and impactful final videos.
• Review, refine, and iterate based on performance metrics.

Key Performance Indicators (KPIs)

• Reduced CAC

  : Lower Customer Acquisition Cost through high-performing ad creatives.

• Winning Creative Ratio

  : Increase the percentage of ad formats that consistently outperform benchmarks.

• Speed of Execution

  : Efficiently take ideas from concept to final output at scale.

Requirements:

● Fluent in English and Hindi (written and verbal)

● Experience with crafting video/image ads for eCommerce brands specifically is a massive asset.

● You are intimately familiar with the tactical side of producing excellent ad creatives across a variety of mediums. This means you understand what it takes to produce excellent photos and videos for eCommerce paid and organic marketing channels (specifically Facebook & Instagram).

● A decent understanding of how to interpret digital advertising performance. You know what phrases like Thumbstop, CTR, CVR, and CPC mean.

● No issue working overtime or on the weekends if needed. You wouldn’t know what to do with your free time if you were working less. You are passionate about your work.