Influencer Marketing Manager

BUDGET UPTO 40,000 ONLY

Company Description

Epigroww Global is a renowned marketing firm specializing in e-commerce strategy, performance marketing, and influencer marketing. We partner with leading e-commerce brands and businesses to provide expert advice and execution strategies for scaling their operations. Our team excels in marketing consulting, go-to-market strategies, product launches, content marketing, and video production. We strive to help online-first businesses and those building an online brand achieve exponential growth.

Role Description

The Influencer Marketing Manager will be responsible for developing, executing, and optimizing influencer marketing strategies to increase brand awareness, drive engagement, and achieve business objectives. This role requires a creative thinker with strong communication skills, a deep understanding of the influencer landscape across various platforms, and a proven ability to manage relationships and projects from inception to completion.

Key Responsibilities:

• Strategy & Planning:

• Develop and implement comprehensive influencer marketing strategies aligned with overall marketing and business goals.
• Identify key performance indicators (KPIs) and metrics for success, and establish methods for tracking and reporting on campaign effectiveness.
• Stay abreast of industry trends, emerging platforms, and best practices in influencer marketing.
• Conduct market research to identify target audiences and relevant influencer demographics.

• Influencer Identification & Relationship Management:

• Research, identify, and vet potential influencers, creators, and brand ambassadors across relevant platforms (e.g., Instagram, TikTok, YouTube, LinkedIn, Blogs, etc.) who align with our brand values and target audience.
• Build and maintain strong, long-term relationships with a diverse network of influencers and their representatives.
• Negotiate contracts, compensation, and deliverables with influencers, ensuring legal compliance and mutually beneficial agreements.
• Manage influencer communications, ensuring clear briefs, timely feedback, and positive collaborations.

• Campaign Execution & Management:

• Develop compelling campaign concepts, creative briefs, and content guidelines for influencers.
• Oversee the end-to-end execution of influencer campaigns, from outreach and negotiation to content creation and performance tracking.
• Coordinate content delivery, review, and approval processes to ensure brand consistency and quality.
• Manage budgets for influencer campaigns, ensuring efficient allocation of resources.

• Performance Tracking & Reporting:

• Monitor, track, and analyze the performance of influencer campaigns using relevant analytics tools.
• Prepare detailed reports on campaign results, ROI, and key learnings, providing actionable insights for future strategies.
• Optimize ongoing campaigns based on performance data and market feedback.

• Cross-functional Collaboration:

• Collaborate closely with internal teams, including marketing, PR, social media, content, product, and lega,l to ensure integrated campaign execution.
• Educate internal stakeholders on influencer marketing best practices and campaign progress.