Group Product Manager

You have a job opening for the position of Group Product Manager (Nephrology) in the Domestic Business segment within the Pharmaceutical Industry. The ideal candidate should have 7 to 10 years of experience in Pharmaceutical Products Marketing, with a qualification of B. Pharma + MBA in Marketing or Pharma Management. Your main responsibility will be the development of marketing and promotional plans for products to meet consumer needs. You will need to ensure the implementation of marketing strategies through effective communication with the sales force. Market intelligence gathering through primary research and customer interactions will be crucial. Collaborating with both internal and external media partners is essential for successful strategy execution. Training, product knowledge, and guidance to the field sales team will play a pivotal role in ensuring that they possess the necessary scientific and communication skills. Working closely with cross-functional teams is a key aspect of this role. Developing brand plans and strategies along with market penetration strategies, market research, and competitor analysis are among the core responsibilities. You will be required to conduct a SWOT analysis for the product line and guide the sales team to capitalize on opportunities for growth. Creating promotional brand inputs such as VA, LBL, Newsletter, flipcharts, or digital campaigns like website or app launches is part of the role. Additionally, organizing meetings, scientific symposia, CMEs, and conferences to enhance brand visibility among healthcare professionals and hospitals is crucial. The ideal candidate should possess a strong scientific background and experience in brand and marketing strategy development. Excellent communication skills and the ability to effectively train and engage the sales force are essential. Proficiency in market research, competitor analysis, and SWOT evaluation is crucial. Experience in cross-functional collaboration and digital marketing tools will be an advantage for this position.,