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10.0 - 14.0 years
0 Lacs
karnataka
On-site
As the National Brand Head for the international restaurant and bar chain, your primary responsibility will be to lead the brand's marketing strategy in India. You will work under the guidance of the Marketing Head to develop and implement integrated marketing plans that promote the brand as a premier destination for entertainment, food, and lifestyle experiences. Your key responsibilities will include: - **Brand Strategy and Management:** You will be tasked with aligning the marketing strategy with the global brand ethos and local business objectives. This involves maintaining brand consistency across all customer touchpoints and exploring new opportunities to enhance brand presence and customer engagement. - **Campaign Development and Execution:** Your role will involve conceptualizing and executing innovative marketing campaigns, including ATL, BTL, digital, and influencer marketing strategies. You will oversee the launch of seasonal promotions, special events, and new menu offerings to ensure impactful campaigns that resonate with the target audience. - **Market Research and Insights:** Conducting market analysis to identify consumer trends, competitor activities, and emerging opportunities will be essential. Leveraging data analytics to refine marketing strategies and improve campaign ROI is a key aspect of the role. - **Partnerships and Collaborations:** Building and nurturing strategic alliances with media houses, event organizers, influencers, and other stakeholders is crucial. You will be responsible for negotiating and managing partnerships for large-scale events, sponsorships, and brand activations. - **Digital and Social Media Marketing:** Driving the digital marketing strategy to maintain a strong online presence through social media platforms, email marketing, SEO, and paid media will be a significant part of your responsibilities. Creating and executing engaging content strategies to grow brand affinity and follower engagement is essential. - **Leadership and Team Management:** Leading and mentoring a team of marketing professionals to deliver high-impact results will be a key component of your role. Collaboration with cross-functional teams, including operations, sales, and PR, to achieve business goals is essential. - **Budget and Performance Management:** Managing the marketing budget effectively, ensuring optimal resource allocation and cost control, is vital. Defining and tracking key performance indicators (KPIs) to evaluate campaign success and overall brand health will also be part of your responsibilities. Qualifications and Experience: - Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred). - 10+ years of experience in brand management, marketing, or related roles, focusing on lifestyle, food & beverage, or hospitality industries. - Proven expertise in developing and executing integrated marketing campaigns at a national level. - Strong understanding of digital marketing, analytics, and emerging marketing technologies. - Exceptional leadership, communication, and negotiation skills. Key Competencies: - Passion for the brand and its lifestyle-driven ethos. - Strategic thinking with a creative flair for developing compelling marketing initiatives. - Strong interpersonal skills for fostering relationships with stakeholders and team members. - Analytical mindset for interpreting data and deriving actionable insights. Key Skills: - Campaign management - Partnerships and collaborations - Negotiation - Hospitality industry - Brand management - Brand strategy - F&B management - Leadership - Marketing strategy - Content strategy - Data analytics - Budget management - Market research - Digital marketing,
Posted 4 days ago
8.0 - 12.0 years
0 Lacs
haryana
On-site
As a Real Estate F&B Specialist at JLL, your main responsibility is to support the Food & Beverage department within a real estate establishment. Your role involves attracting and managing F&B tenants, collaborating closely with them to ensure successful operations. Your primary focus will be on identifying and securing F&B tenants, overseeing leasing agreements, and working with internal teams to create vibrant F&B destinations. To excel in this role, you should ideally be a Graduate or Post Graduate with a minimum of 8 to 10 years of experience. Prior experience in F&B retail, real estate broking/consulting, or a related field is essential. We are looking for a self-starter with an entrepreneurial mindset, confident, collaborative, and able to multitask effectively in a diverse team. A good understanding of major F&B formats, concepts, and cuisines is crucial, along with excellent networking and interpersonal skills. Key Responsibilities: - F&B Tenant Acquisition and Management: Identify potential F&B tenants aligned with the property's brand, build relationships, conduct negotiations, and finalize leasing agreements. Collaborate with legal teams for leasing contracts and ensure compliance. Monitor tenant performance, provide support, and address operational concerns. - Market Analysis and Strategy: Conduct market research on F&B trends, competitiveness, and customer preferences. Enhance F&B offerings, create compelling tenant mix, and develop strategies for attracting and retaining high-quality F&B tenants. - Relationship Management: Foster strong relationships with existing F&B tenants, act as the main point of contact, address queries, concerns, and requests effectively. - Collaborative Initiatives: Work with cross-functional teams to create F&B events, promotions, and experiences. Support F&B tenants with marketing initiatives, including social media campaigns and joint promotions. - Financial Management: Monitor F&B tenant performance, review financial statements, conduct regular rent reviews, and lease renewals as per market conditions and property goals. At JLL, we offer personalized benefits supporting personal well-being and growth. Our comprehensive benefits package prioritizes mental, physical, and emotional health. JLL is a leading professional services and investment management firm with operations in over 80 countries. Our purpose is to shape the future of real estate for a better world by leveraging advanced technology and creating sustainable real estate solutions. Our core values of teamwork, ethics, and excellence drive everything we do, and we are committed to fostering a diverse and inclusive culture where everyone feels welcomed, valued, and empowered to achieve their full potential.,
Posted 1 week ago
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