Executive/Senior Executive - Content Writing

About Us

Brand Concepts Ltd

Key Responsibilities

• Content Creation and Management:
• Develop engaging blog posts, social media updates, and web content that align with our brand voice and marketing goals.
• Conduct in-depth research to identify and collect relevant digital assets, including videos, stories, journalistic pieces, images, and other content types.
• Verify the accuracy, relevance, and currency of content, ensuring compliance with industry, legal, and accreditation guidelines.
• Content Analysis and Strategy:
• Analyze content consumption across all platforms and provide actionable recommendations to the marketing team.
• Create and maintain a content-sharing schedule for our email newsletter, Reddit, Medium, and other relevant channels.
• Collaboration and Planning:
• Work closely with agency partners on monthly and quarterly content and creatives planning for social media.
• Research emerging trends and technologies in digital content creation and curation.
• Digital Asset Management:
• Maintain organized digital asset storage.
• Oversee end-to-end video scripting and direction.
  

Requirements

• Minimum of 3-4 years of proven track record in producing content that increases engagement and drives leads for fashion brands.
• Bachelor’s or Master’s degree in English, Journalism, or a related field.
• High level of creative thinking.
• Strong research and analytical abilities.
• Excellent writing, editing, and communication skills.
• Proficiency in content management systems and digital asset management tools.
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
• Ability to work collaboratively with agency partners and internal teams.
• Strong organizational and project management skills.
• Attention to detail and commitment to producing high-quality content.