Email Marketing senior Lead (Lead Generation Focus)

Job Title: Email Marketing senior Lead (Lead Generation Focus) Location: [Remote / On-site - City] Experience: 2-3 years Industry: Digital Marketing / Advertising Job Type: Full-Time About Us we drive growth for brands through high-impact performance marketing strategies. Were on the lookout for a passionate Email Marketing Executive who can create targeted email campaigns that drive real results specifically lead generation. Key Responsibilities Plan, execute, and optimize B2B email marketing campaigns with a primary focus on lead generation. Build email workflows (nurture, drip, re-engagement) to convert cold contacts into marketing-qualified leads (MQLs). Segment lists and personalize messaging based on buyer personas, lead scoring, and funnel stages. Write compelling copy and collaborate with designers to create high-converting email creatives. Monitor campaign performance metrics (open rate, CTR, conversion rate, unsubscribe rate, bounce rate). A/B test subject lines, CTAs, send times, and content to improve campaign effectiveness. Maintain and grow an accurate and engaged email database. Stay updated with email marketing trends, tools, and best practices. Required Skills & Experience 2-3 years of hands-on experience in email marketing, preferably in a B2B or agency setting. Proven track record in generating leads via email campaigns. Proficiency with email platforms like Mailchimp, HubSpot, ActiveCampaign, or similar tools. Strong understanding of CAN-SPAM/GDPR regulations and email deliverability Solid copywriting and storytelling skills tailored to email formats. best practices. Ability to analyze data and draw actionable insights. Bonus Points Experience working with a digital marketing agency or generating leads for one. Familiarity with CRM tools like HubSpot, Zoho, or Salesforce. Knowledge of funnel marketing and integrating email with other channels (social, paid, website). Why Join Us Work in a fast-growing, result-driven agency environment. Get exposure to top-tier brands and global clients. Competitive salary, learning opportunities, and a performance-oriented culture.