Email Marketing Executive

The Email Campaign Management Executive position at EngVarta (NGB Education Pvt. Ltd.) in Khurram Nagar, Lucknow involves assisting in planning, drafting, designing, and executing engaging email campaigns to enhance user engagement and retention. Your responsibilities will include planning, drafting, and executing visually appealing email campaigns, writing compelling email copies tailored to different user segments and campaign objectives, collaborating with the design team or using templates for creating email visuals, segmenting email lists for personalized communication, monitoring, analyzing, and reporting on email performance metrics, conducting A/B tests to optimize subject lines, copy, and layout, and maintaining clean and updated subscriber lists in compliance with email best practices and data privacy laws. To qualify for this role, a Bachelors degree (pursuing or completed) in Marketing, Communications, English, or a related field is required. You should possess excellent written communication skills in English with a creative writing flair, a basic understanding of email marketing concepts and tools, a good eye for design and layout in emails (experience with Canva or similar tools is advantageous), and be comfortable working with spreadsheets (Google Sheets or Excel). In return, you will gain hands-on experience in digital marketing, exposure to startup work culture, and guidance from experienced marketers. This is a full-time position with a day shift schedule and requires in-person work at the Khurram Nagar, Lucknow office. To apply, send your CV to shefali@engvarta.com.,