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Digital Mktg Advisory Associate

Digital Mktg Advisory Associate

Accenture in India

1 - 3 years

0 Lacs

Mumbai Maharashtra India

Posted:2 days ago| Platform:

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Skills Required

marketing management strategy consulting technology network power drive data content engagement ads design planning tracking analysis evaluation analytics html css javascript development test equations ignite research score analyze reports

Work Mode

On-site

Job Type

Full Time

Job Description

Skill required:

Marketing Operations - Campaign Management

Designation:

Digital Mktg Advisory Associate

Qualifications:

Any Graduation

Years of Experience:

1 to 3 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for?

Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
BS/MS degree in Marketing or a quantitative, test-driven field
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 1-2 years
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities:
Create, and manage Search campaigns across a variety of channels.
Keyword research and management to optimize bids (add keywords to target and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.
Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Optimize copy and landing pages for paid search engine marketing campaigns
Research and analyze competitor advertising links
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators, Any Graduation

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Digital Mktg Advisory Associate