Digital Marketing Team Lead

Job Role: Digital Marketing Team Lead

Work Timings: 9 am to 6pm

Work Mode: Work from office

Job Overview:

We are looking for a Digital Marketing Expert to join our team. The ideal candidate should have a strong background in SEO, SEM, Google Ads, Meta Ads, and LinkedIn marketing, along with experience in AI-driven marketing automation tools. This role requires creativity, analytical skills, and strategic thinking to drive digital marketing success.

Key Responsibilities:

* Plan, execute, and optimize SEO, SEM, and Google Ads campaigns to enhance website traffic and lead generation.

* Manage and run Meta (Facebook, Instagram) Ads and LinkedIn Ads to improve brand visibility and engagement.

* Utilize AI-powered tools and marketing automation to streamline processes and improve efficiency.

* Develop and execute content marketing strategies aligned with digital campaigns.

* Track and analyze marketing performance metrics using tools like Google Analytics, Google Search Console, and SEMrush.

* Optimize website content, landing pages, and user experience to enhance conversions.

* Stay updated on the latest digital marketing trends, AI advancements, and automation technologies.

* Work closely with the design and content teams to create compelling and high-converting marketing materials.

Requirements:

* 2+ years of proven experience in Digital Marketing, SEO, SEM, and Paid Ads.

* Strong expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other PPC platforms.

* Hands-on experience with AI-powered marketing automation tools.

* Knowledge of content marketing, social media management, and performance analytics.

* Excellent communication skills and the ability to create innovative digital strategies.

* Experience with data analysis, A/B testing, and campaign optimization.

* Ability to work independently and collaborate effectively within a team.

* Tamil and English Fluency

Why Join Us?

* Work in a dynamic and fast-growing EdTech company.

* Gain hands-on experience with cutting-edge AI-driven marketing tools.

* Opportunity to lead and innovate in digital marketing strategies.

* Supportive and collaborative work environment.