Digital Marketing Specialist

Key Responsibilities:

• Strategic Planning:Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Campaign Management:Oversee and manage various digital marketing channels, including SEO/SEM, social media, email marketing, and display advertising.
• Performance Analysis:Track, analyze, and report on campaign performance, making data-driven recommendations for optimization.
• Team Leadership:Manage and mentor a team of digital marketing professionals, fostering a collaborative and results-oriented environment.
• Budget Management:Manage and allocate marketing budgets effectively to maximize ROI.
• Collaboration:Work closely with cross-functional teams (sales, product, etc.) to ensure cohesive marketing efforts and brand consistency.
• Trend Monitoring:Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Content Strategy:Develop and implement content marketing strategies to drive engagement and conversions.
• Website Optimization:Collaborate with web development teams to optimize user experience and website performance.
• Reporting:Prepare and present reports on digital marketing campaign performance to stakeholders.

Skills and Qualifications:

• Bachelor's Degree:A bachelor's degree in marketing, digital marketing, or a related field is typically required.
• Experience:Proven experience in digital marketing, with a focus on strategy development and campaign execution.
• Technical Skills:Proficiency in various digital marketing tools and platforms, including Google Ads, Google Analytics, SEO tools, and email marketing software.
• Analytical Skills:Strong analytical skills and the ability to interpret data to optimize campaigns.
• Communication Skills:Excellent written and verbal communication skills are essential for collaborating with teams and presenting findings.
• Leadership Skills:Proven experience in leading and mentoring a team.
• Project Management Skills:Ability to manage multiple campaigns simultaneously and meet deadlines.
• Problem-Solving Skills:Ability to identify and solve problems related to digital marketing campaigns.
• Adaptability:Ability to adapt to changing trends and technologies in the digital marketing landscape.

Job Types: Full-time, Permanent

Pay: ₹10,848.63 - ₹20,000.00 per month

Schedule:

• Day shift
• Morning shift
• Weekend availability

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person