Digital Marketing Specialist (Google & Meta Ads)

We are looking for a Google Ads Specialist with in-depth expertise in Google Ads and Meta Ads to join our dynamic team. The ideal candidate should have a strong analytical mindset , a proven track record of running high-ROI ad campaigns, and the ability to optimize performance across multiple platforms. Key Responsibilities: Plan, execute, and optimize Google Ads (Search, Display, Performance Max, Shopping, etc.), YouTube Ads, and Meta Ads (Facebook & Instagram) campaigns. Conduct thorough keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness. Monitor and analyze campaign performance, making data-driven optimizations to improve CTR, CPC, CPA, ROAS, and conversion rates . Create compelling ad copies, video scripts, and creatives (in collaboration with the design team). Set up and optimize retargeting and remarketing campaigns to boost conversions. Track and report key performance metrics using Google Analytics, Facebook Business Manager, and other relevant tools . Stay updated with the latest trends, algorithm changes, and best practices in paid advertising. A/B test ad creatives, targeting options, and bidding strategies to improve campaign performance. Manage budgets effectively to ensure maximum ROI . Requirements: Proven experience in running and managing Google Ads and Meta Ads. Strong knowledge of PPC advertising, bidding strategies, and audience targeting . Hands-on experience with Google Tag Manager, Google Analytics, and Facebook Pixel for tracking and conversions. Ability to analyze data and generate insightful reports . Experience with lead generation, e-commerce, and performance marketing campaigns . Familiarity with landing page optimization and CRO strategies is a plus. Google Ads and Meta Blueprint certifications (preferred). Excellent communication and teamwork skills. Job Type: Full-time Pay: Up to ₹25,000.00 per month Schedule: Day shift Work Location: In person