Digital Marketing Manager - Lead

Digital Marketing Manager - Lead

Job Description:

We are seeking a highly creative and analytical Digital Marketing Manager to join our dynamic marketing team. Responsible for developing and executing our digital marketing strategy, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Need to collaborate with cross-functional teams to ensure alignment with business goals and implement innovative digital campaigns to drive customer acquisition, engagement, and retention.

Responsibilities:

• Develop and execute digital marketing campaigns across various platforms to drive brand awareness and lead generation.
• Manage and optimize SEO/SEM strategies to increase organic traffic and improve search engine rankings.
• Utilize web analytics tools to measure and report on performance of digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Experience:

• 5 -10 years of experience in digital marketing, with Similar role in the Reputed Organization.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.

Qualification:

• Graduation / Post Graduation , Preferred in Professional Courses.
• Must have Certification in Digital Marketing.

Salary: 5 - 8 lakh per annum.

Perks: Medi claim.

Job Type: Full-time

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person