Digital Marketing Executive

As a key player in our digital marketing team, you will be responsible for developing comprehensive strategies that align with our business objectives by analyzing target audiences, market trends, and competitors. You will manage and optimize digital campaigns across social media, email, search engines, and display advertising channels to maximize impact. Your role will also involve upholding and enhancing our brand's identity and reputation, ensuring consistency in messaging and visuals. Additionally, staying current with the latest industry trends, technologies, and best practices will be crucial, as you integrate these insights into strategies to keep us ahead of the competition.

Key Responsibilities:

• Digital Strategy Development:

Develop and execute a comprehensive digital marketing strategy to enhance brand awareness, drive website traffic, and generate leads.

• Content Creation & Management:

Oversee the creation of engaging content across multiple platforms, including social media, blogs, newsletters, and video content (focused on post-production services and success stories). Coordinate with creative teams for visual and multimedia content creation.

• SEO & SEM Optimization:

Implement and optimize search engine optimization (SEO) strategies for organic growth, including keyword research, on-page SEO, and link-building. Manage paid search campaigns (Google Ads, Bing Ads) to drive targeted traffic and conversions.

• Social Media Marketing:

Manage social media platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube) by creating, scheduling, and posting regular content. Track engagement metrics and adjust campaigns for optimal results.

• Email Marketing:

Design and execute email marketing campaigns aimed at nurturing leads, building client relationships, and promoting services. Monitor open rates, CTR, and conversion performance.

• Analytics & Reporting:

Use tools such as Google Analytics, SEMrush, and social media insights to track campaign performance, analyze web traffic, and adjust strategies for maximum impact.

• Client Communication & Branding:

Work closely with clients to understand their digital marketing needs and ensure the company’s services align with client goals. Ensure consistency of brand messaging across all digital channels.

• Collaborative Projects:

Collaborate with the sales and creative teams to create targeted campaigns, promotional offers, and initiatives for specific market segments within the film and post-production industries.

• Industry Trend Monitoring:

Stay up-to-date on the latest trends in digital marketing and post-production technology, and identify new opportunities for digital growth and innovation.

Qualifications:

• Experience:

3+ years of experience in digital marketing, with a focus on content creation, SEO/SEM, and social media strategy. Experience in the post-production, film, or media industry is a plus.

• Education:

Bachelor’s degree in Marketing, Communications, or a related field. Relevant certifications (Google Analytics, SEMrush, HubSpot, etc.) are a plus.

• Skills:
• Strong understanding of digital marketing tools (Google Analytics, Google Ads, SEMrush, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Proficient in SEO strategies, PPC, and social media best practices.
• Creative thinker with a passion for visual storytelling.
• Ability to analyze and interpret data to optimize marketing campaigns.
• Familiarity with video editing software or basic post-production workflows is a bonus.

Preferred Experience:

• Knowledge of post-production services, including video editing, color correction, VFX, sound design, etc.
• Experience working with content management systems (CMS), e.g., WordPress, and marketing automation tools.

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• Social media marketing: 1 year (Preferred)

Work Location: In person