Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Thane

Experience: 1–3 years

Employment Type: Full-Time

We are now looking for a Digital Marketing Executive to join our marketing team and take ownership of online visibility, lead generation, and performance marketing.

Role Overview:

As a Digital Marketing Executive, you will be responsible for executing digital campaigns across multiple channels to drive brand awareness and generate high-quality B2B leads. You’ll play a key role in expanding our reach in the chemical industry and supporting our sales funnel through digital strategies.

Key Responsibilities:

Plan and execute performance marketing campaigns across Google Ads, LinkedIn, Meta, and other digital platforms.

Manage SEO/SEM, email marketing, and content promotion strategies.

Optimize campaigns for lead generation, traffic, and conversions.

Coordinate with the content team for landing pages, blogs, creatives, and lead magnets.

Track and report on campaign performance using analytics tools (Google Analytics, HubSpot, etc.).

Maintain and update website (basic CMS operations).

Monitor competitor digital strategies and stay updated with industry trends.

Support webinars, product launches, and trade campaigns with digital outreach.

Requirements:

Bachelor’s degree in Marketing, Business, or related field.

1–3 years of hands-on experience in digital marketing (preferably B2B or SaaS).

Proficient with Google Ads, LinkedIn Ads, Google Analytics, and SEO tools (Ahrefs, SEMrush, etc.).

Knowledge of marketing automation and CRM tools (HubSpot, Zoho, etc.).

Strong understanding of marketing funnels, attribution, and A/B testing.

Excellent written and verbal communication skills.

Ability to manage multiple campaigns and priorities simultaneously.

Good to Have:

Experience in marketing SaaS products or platforms.

Familiarity with tools like Canva, WordPress, Google Tag Manager, and basic HTML/CSS.

Understanding of the chemical industry landscape (bonus, not mandatory).

What We Offer:

A fast-paced and collaborative work environment.

Clear performance-based growth path.

Opportunity to work on impactful campaigns in a niche B2B sector

Access to premium tools, ongoing learning, and upskilling.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Work Location: In person