Digital Marketing Executive

Job Overview:

Assist the marketing department in creating content and advertising and promoting &

creating leads through social media platform. Managing and sorting the sales data and

sending emails to students.

Roles & Responsibilities

Key Responsibilities for Training Business:

• Manage the company mailbox with timely and professional responses.
• Use multiple lead generation strategies including LinkedIn, email campaigns, and other platforms.
• Plan, execute, and optimize paid marketing campaigns (Google Ads, Meta Ads, etc.).
• Create and schedule engaging content for social media using tools like Canva, Adobe Express, or

similar.

• Research competitors and recommend website updates or digital improvements.
• Write compelling copy for digital campaigns, social media posts, and email marketing.
• Maintain and update sales data spreadsheets, ensuring daily input from the sales team with proper

comments.

• Assist with the coordination of student-focused events such as job shows and university visits.
• Support the overall marketing strategy with insights and reporting.
• Basic knowledge of IT software and tech-related products is a plus.

Key Responsibilities for Non Training Business:

Content Creation:

• Write clear, engaging short-form content (ads, social captions, banners) and long form content (blogs, emails, landing pages) using content writing principles.
• Collaborate with internal stakeholders to translate product, service, and brand

narratives into compelling marketing copy.

• Repurpose content across multiple platforms.

Design:

• Create eye-catching, brand-aligned creatives using Canva (or equivalent tools) for
• social media, emailers, decks, and ads.
• • Understand design fundamentals and visual hierarchy, even if not a formal designer.
• Building Thought-Leadership:
• • Build Thought Leadership for the CXOs
• • Research and Write about the Technology and AI to build thought leadership.
• Digital Campaign Support:
• • Support in planning and executing campaigns across key digital channels (Meta,
• LinkedIn, Google, email, WhatsApp).
• • Schedule and publish content via social tools (Meta Business Suite, LinkedIn, etc.).
• • Coordinate with vendors and freelancers if needed (e.g., for ad creatives, videos).
• • Marketing Operations
• • Track performance of digital activities; assist in pulling and summarizing reports (via
• Google Analytics, Meta Insights, etc.).
• • Maintain content calendars, campaign plans, and documentation.
• • Conduct light competitor and trend research to identify opportunities.
• Must-Have Skills (Non-Negotiable):
• • Exceptional writing skills ability to write engaging short and long-form content with
• speed and clarity.
• • Hands-on Canva skills capable of independently creating social creatives,
• thumbnails, and basic presentations.
• • Basic understanding of digital marketing familiarity with marketing channels
• (organic, paid, email, etc.), funnels, and what makes content work on each.
• • Self-starter with a learning mindset can take initiative, ask the right questions, and
• quickly adapt to changing needs.
• Good-to-Have Skills (Bonus):
• • Experience with social media platforms like Instagram, LinkedIn, YouTube
• • Exposure to paid campaign platforms (Meta Ads, Google Ads)
• • Basic SEO knowledge (on-page/off-page)
• • Ability to edit short videos or reels (using tools like CapCut, Canva video, etc.)
• • Previous experience in a startup or handling multiple brands

• Qualifications & Requirements:

• •

  Any Graduate
• • Familiarity with major Social Media platforms (Facebook, Twitter, LinkedIn,
• YouTube, etc.,)
• • Creative Problem-solving skills.
• • Very good MS Office skills

Self-Starter with ability to work independently.

• Comfortable with multitasking in a deadline driven environment
• Excellent Written & verbal communication Skills.

Immediate joining or short notice is required.

Pls call Hemanth 9715166618 for more info.

Thanks,

Hemanth

9715166618