Digital Marketing & Branding Strategist

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About the Role:

We are looking for a passionate and results-driven Digital Marketing & Branding Strategist Executive who can strengthen the brand presence of Arul Group’s verticals through targeted digital campaigns, compelling content, and creative storytelling. This role requires a balance of creative thinking and analytical skills to drive brand engagement, lead generation, and market visibility across all digital channels.

You will be responsible for executing brand-led initiatives, managing online campaigns, optimizing digital performance, and aligning marketing efforts with business objectives.

Key Responsibilities:

Brand Strategy & Identity

• Contribute to the development and execution of brand positioning and messaging across digital platforms
• Maintain brand consistency across all digital and offline assets
• Work closely with the business teams to implement visual storytelling aligned with brand tone

Digital Campaign Management

• Plan, create, and execute end-to-end digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube
• Manage and optimize paid media (PPC) campaigns for reach, lead generation, and conversion
• Collaborate with content and creative teams to design compelling ad creatives and video content

SEO & Website Optimization

• Conduct keyword research and implement SEO best practices for company websites and blogs
• Monitor website traffic, lead funnels, and performance metrics using Google Analytics, Search Console, etc.
• Coordinate with web developers to implement enhancements, landing pages, and conversion tools

Content Creation & Social Media

• Build and manage social media calendars and create engaging posts, reels, stories, and videos
• Write copy for digital ads, banners, email campaigns, and internal communications
• Monitor engagement and trends across platforms to stay ahead of digital shifts

Email Marketing & Automation

• Design and run email campaigns through tools like Mailchimp, Zoho Campaigns, etc.
• Build lead nurturing workflows and segment mailing lists for personalized campaigns

Analytics & Reporting

• Track key performance metrics for all digital activities.
• Generate weekly and monthly dashboards to report campaign performance and insights
• Recommend data-driven improvements for future campaigns and budget planning

Key Skills & Tools Required:

• Google Ads, Meta Ads Manager, LinkedIn Campaigns
• Analytics: Google Analytics, Meta Insights, UTM tracking
• Design Tools: Canva, Photoshop, Illustrator (optional)
• CMS Tools: WordPress / Wix / Webflow
• Email: Mailchimp / Zoho Campaigns / HubSpot
• Proficiency in Microsoft Excel/PowerPoint for reporting and presentations

Qualifications:

• Bachelor’s or Master’s in Marketing, Digital Media, Communications, or a related field
• 2–5 years of experience in digital marketing, branding, or communications
• Strong communication skills (written + visual)
• Ability to work in a fast-paced, multi-brand, multi-stakeholder environment

Preferred:

• Experience in interior design, construction, EPC, or industrial product marketing
• Experience with employer branding and B2B digital outreach
• Video editing or reel-making experience is a plus

What You Get:

• Opportunity to build and shape the digital voice of a fast-growing group
• Collaborative environment with cross-functional teams across engineering, and business
• Visibility across multiple industry verticals: infrastructure, interior, industrial, and global export brands
• Ownership and growth in marketing strategy, leadership grooming, and branding exposure