D2C Head

Key Responsibilities

• Marketing: Own consumer / user traffic, conversions, and revenue growth
• Plan and execute all dmarigital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Own, define and drive growth strategy across consumer segments, geographies, categories, products, and channels.
• Plan, execute, measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Own GTM and drive roadmap to achieve daily, weekly, monthly, quarterly revenue.
• Build your team: Hire and mentor the team!
• Insights: New User, New Campaign, New Channels, New Categories / Products, Automations as required.
• Analytics: Market Research, Consumer Insights, Competitive landscape, Business Intelligence
• Stakeholder Management: Drive growth through Brand, Marketing, Product, User Experience, Category, Operations, CS.
• Special Projects: Lead business critical special projects involving stakeholders across functions like marketing, operations, catalogue, product, business development etc.

Candidature

• The candidate should be curious, creative, obsessive for end user, eager to unlearn and learn with bias for results. With demonstrated record of mentoring teams in fast growing and dynamic organizations and should be willing to go that extra mile to work beyond the KPIs.
• Deep expertise in Growth, Consumer Marketing, Digital, Communication, Product, UX, Analytics are essential for this role.
• Experienced in digital marketing across channels like Facebook, Google, Yahoo, Affiliate Networks, and others
• The ideal candidate should be from a top tier B-school graduate with 6-8 years of post-qualification work experience, with expertise in Indian ecomm / Consumer internet marketplace businesses. The candidate should have experience working as a Sr Manager /AVP founding team member driving growth in similar businesses.
• Strong preference for ex-founders or early-stage founding employees.
• Strong data driven problem solving skills, eye for extreme details and process led.