4 Creative Planning Jobs

As a Sonic Branding Designer, you will play a crucial role in creating a unique sonic identity for brands. Your responsibilities will include developing sound logos, brand soundtracks, voice prompts, interactive sound effects, and multi-platform sound languages to enhance brand recognition, user experience, and emotional resonance. This position complements visual branding and has gained significance with the rise of voice devices, podcasts, short videos, and smart homes. You will work closely with the brand team to formulate sound strategies that align with the brand's positioning, target audience, market style, and emotional tone. By analyzing competitors" sound strategies, you will design sound elements that reflect the brand's personality and business objectives. Your role will involve creating brand iconic sounds like boot sounds, advertising endings, and broadcast prompts, as well as designing sound assets for various interactions and feedback. Collaboration with music producers, voice actors, and sound engineers will be essential in recording, mixing, and mastering sound elements. You will also ensure consistency in sound across different channels such as TV, mobile devices, web pages, offline stores, and voice assistants. Managing a sound brand manual and the sound asset library will be part of your responsibilities to support various departments" needs. Your educational background should include a Bachelor's degree or above in music production, sound design, audio engineering, psychology, communication, brand management, or related fields. Proficiency in audio creation and editing tools like Logic Pro X, Ableton Live, Pro Tools, Audition, and Reaper is required. Understanding brand marketing, emotional design, user experience, and sound psychology will be beneficial. With over 2 years of experience in sound design, music production, or sound creativity, you should possess skills in advertising sound design, interactive sound effect production, or brand sound system construction. Experience with multinational brands, media platforms, or smart products will be advantageous. Reporting to Creative Directors, Brand Directors, or Heads of User Experience, you will collaborate with various teams including marketing, public relations, advertising, product design, user research, video production, and technology development. You can enjoy benefits like flexible working hours, access to sound material libraries, subsidies for software and hardware, and international design exchange opportunities. The development path for a Sonic Branding Designer includes progression to roles such as Senior Sound Consultant, Brand Creative Director, or Audio Experience Director. Further opportunities may lead to managing a free sound brand studio, directing podcasts or Metaverse sound, or overseeing AI voice product user experience. Emerging trends in the field include Metaverse sound scene construction, voice AI sound effect creation, and barrier-free sound user experience optimization.,

We are seeking a dynamic and entrepreneurial Head of E-commerce to drive the digital growth of our beauty and personal care brands portfolio in India. This role holds significant impact and visibility, focusing on enhancing revenue, profitability, and brand presence across key online platforms. As the Head of E-commerce, your responsibilities will include: - Taking ownership of the E-commerce P&L for each brand on major marketplaces. - Establishing and maintaining strong relationships with platform account managers and category teams to enhance visibility, share of voice, and top-line growth. - Developing and implementing effective go-to-market strategies for both inventory-led and marketplace models, considering operational nuances, fulfillment, and platform SLAs. - Planning and overseeing performance marketing campaigns in collaboration with internal and external teams to maximize ROI across various channels. - Leading pricing, assortment, promotions, and merchandising strategies aligned with platform trends and consumer behavior. - Collaborating with supply chain, finance, brand, and creative teams to ensure smooth planning and execution. - Delivering business reviews and growth strategies to leadership and external partners with clarity and valuable insights. - Building and managing a high-performing e-commerce team by fostering ownership, agility, and top-notch performance. The ideal candidate will possess: - 8-12 years of experience in e-commerce or digital-first roles, preferably within the beauty, personal care, or consumer goods sectors. - Demonstrated success in leading e-commerce initiatives for high-growth brands with strong platform relationships. - Deep understanding of partner models (inventory vs marketplace), operations, and supply chain dynamics. - Hands-on experience with performance marketing, platform tools, and data analytics. - Excellent communication, storytelling, and presentation skills. - Strong leadership and team management experience, with the ability to scale teams and nurture talent. - Education from a Tier 1 business or engineering college is highly desirable. About the Company: Established in 2011, Purplle has become one of India's leading omnichannel beauty destinations, reshaping the beauty shopping experience for millions. With a vast array of brands, products, and a large user base, Purplle seamlessly integrates online and offline interactions. In 2022, Purplle expanded its reach by introducing offline touchpoints and exclusive stores, diversifying its presence beyond digital platforms. Apart from hosting third-party brands, Purplle has successfully expanded its own D2C brands like FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, offering quality beauty essentials. Purplle's strength lies in its technology-driven hyper-personalized shopping experience. By creating detailed user personas, enabling virtual makeup trials, and providing tailored product recommendations based on individual preferences, search intent, and purchase history, Purplle ensures a unique and customer-centric approach. In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, supported by a prestigious group of investors. With a dedicated team and a visionary approach, Purplle is poised to lead the beauty industry in India, transforming the nation's beauty landscape.,

This is a full-time on-site role for a Twitter Marketing professional at GSX in New Delhi. As a Twitter Marketing professional, you will be responsible for managing day-to-day Twitter marketing activities. Your key tasks will include creating engaging content, implementing marketing strategies, conducting market research, and providing excellent customer service. To excel in this role, you must have experience in driving Twitter audience growth and engagement through content, partnerships, and communication. You will be required to plan and monitor creative content on a monthly basis. Additionally, you will need to conduct in-depth research into ongoing web3 trends and outlooks to stay ahead of the curve. Another critical aspect of this role will be planning monthly campaigns, monitoring targets, and analyzing the performance of these campaigns. Your ability to analyze data and draw actionable insights will be crucial in optimizing the effectiveness of the marketing strategies. If you are passionate about Twitter marketing, adept at creating compelling content, and enjoy staying updated on the latest industry trends, this role offers an exciting opportunity to showcase your skills and make a significant impact.,

- Handling Brand positioning, Annual Budget Planning, Marketing Strategy in FMCG Category - Content Development, Creative Planning, Media Buying, NPD, Product Launch - Performance evaluation of brands - Sales Experience preferable Required Candidate profile - Independently handled FMCG brands with a total portfolio of INR 200 Cr Abv - Managed Media buying & Design - implemented multiple marketing campaigns with at least 1 brand repositioning initiative