Cluster Sales Manager

Role Overview The Cluster Head – Sales (Healthcare) is responsible for overseeing sales performance, partner acquisition, channel management, field marketing, and operational discipline within a defined cluster. This role ensures effective lead generation and conversion, rollout of MedoMITRs (or similar healthcare assistants), team productivity, and sustainable revenue growth from healthcare services. Key Responsibilities 1. Sales & Revenue Ownership Achieve sales and revenue targets across doctor consultation, diagnostic services, pharmacy, hospitalisation, teleconsultation, and clinics. Drive both direct and partner-led (franchise or MITR-based) sales models. Track key metrics: lead-to-conversion ratio, repeat usage, and monthly revenue. 2. Patient Lead Management & MITR Rollout Facilitate lead generation and manage end-to-end patient sourcing mechanisms from field, partners, camps, and digital sources. Oversee the rollout and onboarding of MedoMITRs or health assistants , ensuring training, activation, and productivity monitoring. Enforce SOPs for MITR engagement, community activation, and patient service delivery. 3. Channel Partner & Franchise Network Identify, shortlist, onboard, and manage healthcare franchisees, partners, and MITRs. Support revenue generation from these partners via training, tools, and structured engagement. Drive adherence to brand standards and service quality through regular audits and reviews. 4. Route Planning & Field Discipline Ensure daily route plan adherence by all sales and field staff. Monitor field movement using GPS tools or apps and track productivity KPIs. Conduct surprise field visits and reviews to ensure discipline and efficiency. 5. Marketing & Outreach Activities Plan and execute ATL, BTL marketing, health camps, HAAT meetings, village-level engagement , and block-level promotional activities. Build relationships with Gram Pradhan, BHOs , local influencers, and health officials. Collaborate with marketing and operations teams for local campaigns and community branding. 6. Team Leadership & Performance Management Lead a team of Area Sales Managers, Business Development Executives, and Field Officers. Conduct regular training, reviews, and performance interventions. Cultivate a mission-driven team culture aligned with healthcare impact and business growth. 7. Reporting, CRM & Analytics Maintain accurate CRM usage, daily reporting discipline, and lead tracking. Analyze sales funnel, team output, patient feedback, and campaign ROI. Share ground insights and improvement areas with senior management regularly. Qualifications & Experience MBA is preferred. 6–10 years of experience in sales and business development. Proven success in managing distributed field teams and rural health channels (including MITR/franchise models). Familiarity with field tracking tools, CRM systems, and local healthcare networks. Key Competencies Strategic Sales Leadership Patient Acquisition & Funnel Management Rural Healthcare Network Development Route Plan Compliance & Field Control Stakeholder Engagement (MITRs, Gram Pradhans, BHOs) Operational Discipline & Reporting Communication in Local Language(s) Job Types: Full-time, Permanent Pay: ₹500,000.00 - ₹700,000.00 per year Benefits: Cell phone reimbursement Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Quarterly bonus Work Location: In person Expected Start Date: 15/06/2025